A tool for marketers to analyse, test and personalise websites and apps in real time

More than 110,000 customers trust our solutions

  • All-in-one suites for web analytics and conversion optimisation
  • Easy to use and comprehensible reports
  • Visual editor for tests and smart messaging
  • Free, top quality support

Analyse & optimise digital experiences

  • Unified raw and user profile database
  • Unified tracking code
  • Unified user interface

Web-Controlling Suite highlight
Real-time dynamic segmentation

Put an end to static reports:

Thanks to the high performance database technology you can simply adjust the analysis perspective using drag and drop – and in a matter of seconds all figures are recalculated.
In this way you can study the interplay of devices, channels, landing pages, products, keywords and more from all angles.

"etracker is a worthwhile enhancement to our offering,
from web analytics to Visitor Voice to better address our visitor’s needs – I really didn’t think that anyone would fill this out –  or testing and targeting, with which we were able to generate uplifts of 20% and more in transactions."

Bernhard Urlberger, Authorised Representative, NM Verlag

Targeting Suite highlight
Optimise without IT thanks to the visual editor and templates

You can easily edit texts, pictures or colours, change the arrangement of elements or create popups and message bars:

  • A/B and multivariate testing
  • Targeted display of offers, notes, newsletter invitations, exit intent messages and more
  • Relevant content based on device type, behaviour, source, visit and purchase history, interests and more

>> Test it out live <<

no code needed


etracker has been certified under the German data protection laws by the respective authorities.