Cleverly increase newsletter registrations

by Katrin Nebermann

Cleverly increase newsletter registrations

Email newsletters are still an excellent tool for customer retention and communication. The more registrations there are, the greater the chances of success. Exit-intent pop-ups are a clever way to increase registrations and win back dropouts.

With etracker analytics, you can measure abandonment and shopping cart abandonment as well as newsletter registrations. The etracker Optimizer helps to play out registration dialogs in a targeted manner and to automatically transfer registration data to MailChimp & Co. It’s as simple as that:

1. set the trigger.

2. enter e-mail system data.

3. shaping dialog.

4. optionally carry out further segmentation, e.g. for origin via price search engines.

5. define name, URLs and timing.

Popups and message bars can of course also be used for many other purposes to display suitable content at the right moment.