Tracking multiple domains

by Katrin Nebermann

Tracking multiple domains

In principle, each etracker account (account) is assigned a unique tracking code via the associated account key. This tracking code can be used on any domains and subdomains. All measured interactions in connection with the respective tracking code are merged into one account. The respective domain is recorded automatically. Reports in etracker analytics can be segmented or filtered according to the “Domain” dimension.

From a reporting perspective, however, counting several web presences together in a single account is usually not useful and makes it more difficult to analyze each web presence. This is particularly the case when

• if several Google Ads instances are also used and separate conversion uploads are therefore required.
• if certain users are only to be granted access to data from selected domains.

We recommend:

• Use of one account for a coherent web presence (and associated mobile app, if applicable).
• Use of multi-account management in the settings to enable users to switch flexibly between multiple accounts with a single sign-on.
• Use of the REST reporting interface in conjunction with MS Excel or Google Data Studio to create dynamically updated overviews of the most important key figures across multiple accounts.

Use the collective license advantage: Either individual licenses or a collective license (Account Collection) for several accounts (Enterprise Edition) can be booked. The collective license has several advantages:

• Price advantage compared to individual licensing
• Cross-account traffic quota possible (tracking requests (hits) per month)
• One invoice for the entire collective license