Let your data flow

by Katrin Nebermann

Let your data flow

Using the web service interface, you can supply your entire tool stack with data: tools for data visualization, ad platforms, affiliate systems, marketing automation and much more. Sometimes this is done using connectors such as Looker Studio, via a direct API connection such as Google Ads or via open interfaces such as our REST Report API.

Using the etracker web service interface has now become even easier. You can display the appropriate API call directly from the report interface. Only these steps are necessary:

Step 1

Configure the report appropriately with selection of dimensions, key figures, filters, sorting, etc.

Step 2

Click on API query in the menu bar at the top right.

Step 3

Copy the query and paste it into the third-party solution.

As a rule, only anonymized and aggregated data is accessed via API, so that further processing via US tools is not a problem, as the GDPR only applies to personal data.

Now all you need is the right business case for networking your systems and, if necessary, a cloud integration platform (iPaaS) to implement your plans.

Here you can find more information about the etracker REST Report API.