Tip of the Week CW 03 (2022)

Setting anchors at the end of campaign link parameters 

If a campaign link is not intended to lead to the beginning of a target page but directly to a specific subsection, anchors can be used.

In connection with campaign parameters, make sure that the anchor names are added to the complete campaign link with a double cross according to the following scheme:


If you use the etracker campaign link generator, you should first enter the pure URL without an anchor in the “Target URL” field and then append the anchor to the full campaign link, e.g.

Campaign link: 


Anchor identifier: 


Complete link: 

Scroll to Top