Set anchor behind campaign link parameter

by Katrin Nebermann

Set anchors (jump labels) behind campaign link parameters

If you don’t want a campaign link to take you to the top of a target page but directly to a specific subsection, you can use links to jump labels by means of anchors.

In connection with campaign parameters, make sure that the anchor names are added to the complete campaign link with a double cross according to the following scheme:

zielseite.de?Parameter=Wert#Ankername 

When using the etracker campaign link generator, you should first enter the pure URL without an anchor in the “Target URL” field and then append this to the complete campaign link, e.g.

Campaign link:

pompwow.com/blogartikel1?etcc_cmp=Newsletter%202021-11&etcc_med=Newsletter&etcc_par=&etcc_ctv=Teil%203 

Jump label:

#unterkapitel2 

Complete link:

pompwow.com/blogartikel1?etcc_cmp=Newsletter%202021-11&etcc_med=Newsletter&etcc_par=&etcc_ctv=Teil%203#unterkapitel2