Cross-website analyses

by Katrin Nebermann

Cross-website analyses

Would you like to compare data from etracker Analytics for different websites in a comprehensive report? You have several tools to choose from: Google Data Studio, Excel, Tableau, Power BI, another business intelligence tool or your own online dashboard.

It is generally advisable to count and evaluate independent web presences in separate accounts (analogous to properties). However, it is also possible to count several websites in one account and filter views by domain or language, for example.

If the count is carried out across several accounts, an evaluation across all websites or accounts can be useful for certain KPIs. In order to save manual work when merging and to enjoy maximum flexibility, we recommend using the REST Report API. This is also the basis of the Google Data Studio Connector, but can also be used excellently for dynamic Excel evaluations. The REST report interface is included in all Enterprise licenses. We also provide etracker partner agencies with access for their customer accounts.

You can find more information about the interface here.

Alternatively, it is possible to count a website in both a website account and a parent account for all websites at the same time. However, this is associated with additional costs due to the double counting and should be carried out in close coordination with etracker Consulting in order to set up the tagging optimally.

Here is a graphic representation of the various options:

1. counting in an account with report views (filtered).

2. counting in different accounts (and aggregation via REST Report API) – our recommendation!

3. counting in individual accounts and an aggregated account (master-slave procedure).