Benefit from the new coupon reports

by Katrin Nebermann

Benefit from the new coupon reports

With etracker analytics, stores can also track their discount codes and vouchers. To make the evaluation of vouchers even easier, there are two new reports in the eCommerce Reports section:

Vouchers deserve their own reports; after all, they are part of the standard eCommerce marketing repertoire. They are particularly popular as an incentive for newsletter registration in the form of order coupons that are valid for any shopping cart content. In contrast, product coupons are linked to specific items.

In the evaluation, you can of course see which codes generate the most sales. Very often, the products are also segmented by item:

The analysis of the sources of origin and campaigns is also interesting:

However, if you want to compare the average shopping cart value or turnover of purchases with and without vouchers, you can add the order or product coupon dimension to the Orders report. Purchases without a voucher are those with a “–“:

This provides store operators with all the important information they need to monitor and optimize their coupon strategy. The prerequisite is the implementation of the appropriate eCommerce tracking or store plugins with integrated coupon tracking, such as the Shopware plugin in our example.