The new etracker consent manager

by Katrin Nebermann

The new etracker consent manager

With regard to cookie banners, there are now three options for the use of etracker analytics:

1. You do not use a cookie banner and use etracker analytics in cookie-less mode by default. Why this is 100% legally compliant in harmony with the requirements of the GDPR and the TTDSG is explained here.
2. You use the new integrated etracker consent manager if you want to set cookies for etracker and no other services or cookies requiring consent are used.
3. You connect etracker analytics to an external consent management platform (CMP) if you wish to obtain consent for other cookies and/or services in addition to the consent for etracker cookies.

It’s that quick and easy with the etracker Consent Manager:

1. select mode:

Cookie opt-in: Consent for the setting of cookies (recommended)

or

Tracking opt-in: For data collection and cookies. This mode is required in exceptional cases if data enrichment or further processing in third-party systems no longer make the legal basis of the overriding legitimate interest under the GDPR possible.

2. enter links and adapt texts:

3. call up the preview:

4. select Consent Trigger:

Users must be able to withdraw their consent at a later date just as easily as they gave their consent (Art. 7 GDPR). This can be implemented via a link, e.g. in the footer (Consent Link) or simply via a floating element that is displayed directly by etracker (Consent Icon).

5. activate and save:

Done!