Tip of the week: consent and tag management

Analytics, consent and tag management in a one-stop shop

The new integrated etracker tag and consent management makes life much easier for marketers! The new solution offers a simple and practical all-in-one package for managing consent and controlling third-party tags conveniently and in compliance with data protection regulations.

This offers several advantages:

  • Only one code in the website (the etracker code).
  • No extra CMP license or tag manager required.
  • Added third tags (for Google, Meta, Linkedin & Co.) are automatically controlled via the consent management and do not have to be laboriously updated in there!
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