Features
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Functions

Dynamic drill-downs

Behavioral segments

Scrollmap

Campaign tracking and conversion sync

Store behavior

Live journeys and content

BI and Data Warehouse Sync

Setup for marketers

Consent Manager

Tag Manager

etracker Services

Training and consulting - tailored to your company and your goals

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Learn how to get the most out of your data with etracker.

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Etracker knowledge

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Knowledge

academy

consulting

Documentation

Whitepaper

Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website .

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Why etracker
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Why Etracker?

Data protection by etracker

Consent-free and legally compliant

etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

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Abandonment rate (conversion processes)

Kennzahl

1 min Reading time

Number of dropouts divided by the number of visitors.

Weitere Begriffe

Kennzahl

1 min Reading time

Conversion of product ordered

Kennzahl

1 min Reading time

FirstAdSale revenue (Conversion First Ad)

Kennzahl

1 min Reading time

LinearAdKlick-Sales Conversion (Conversion Linear)

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1 min Reading time

Quantity (events)

Kennzahl

1 min Reading time

Value of goods (added to shopping cart)

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