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Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website.

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28. November 2017

The etracker Optimiser Challenge

Blog

1 Minute Reading time

Man nehme einen Shopware-Demoshop und integriere den etracker Code via Plugin. Dann bittet man einen etracker Sales-Mitarbeiter mit nur sehr rudimentären technischen Kenntnissen, an einem Vormittag Ideen für Overlays und einfaches Targeting zu entwickeln und diese am Nachmittag umzusetzen.