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NEW: Targeting Suite
Getting personal with real time marketing and behavioural targeting

The editions of the Targeting Suite in comparison
Onsite Edition
starts at 19 €
per month1
Best for website and shops with advanced targeting and testing requirements.
Multichannel Edition
Preis auf Anfrage
Best for websites and shops with highest requirements including email marketing.
Smart Messaging
      Exit Intent
      Visitor Greeter
      Attention Grabber
      based on own criteria
      Targeted smart messages
      A/B Testing
      Split URL tests
      Multivariate tests
Targeting API
Remarketing feed
Number of views per month
100% data privacy compliant
starts at 5.000
starts at 500.000

Conversion Optimisation, Testing and Targeting – Simpler than Ever

Retention time, favourite category, customer base: thanks to web-controlling, you as the website and shop operator know quite a lot about your users. So why do you treat repeat visitors like newcomers,? Why do you still send out standard newsletters without considering the customer's website activities? Why does the website look the same for every visitor?

The etracker Targeting Suite provides a solution to all of these questions: thanks to its integrated Testing & Targeting, Smart Messaging, Targeting API and Remarketing Feed, you can react in real time to your visitors' behaviour and thus personalise your website and online marketing measures.

Highlights of the etracker Targeting Suite

Testing & Targeting for more interaction and conversion

With Visual Editor you can avoid having to rely on programming language. Because no matter whether you'd like to edit pages, modify copy or images, design elements or remove them – it's all very easy with Visual Editor. If you'd like to test additional variations of a particular site, we recommend testing using JQuery and CSS along with split tests. Additionally, you can target your tests to specific audiences.

Smart Messaging – Behavioural Targeting Becomes Child's Play

Popups, Slider & Co. What was for a long time a no-go in the online marketing scene is now experiencing a renaissance as a way of personalising websites. Generate and integrate individual smart messages to promote new products, sign up for a newsletter, and many other things in just a few minutes. Used smartly and adjusted to the visitors' behaviour, this will increase your conversion rates and the commitment to your website. For example, website visitors who threaten to leave the website can be informed of special discount campaigns with a popup.

Targeting API – Making Dynamic Websites a Reality

Use your web control data to customise your website. Our Targeting API provides data on your visitors in real time, i.e. at the moment at which the visitor enters your website. Have your CMS or shop system automatically generate dynamic website content depending on customer’s interest, using the transmitted data, and meet the visitor on his terms. This way, the etracker Targeting API not only helps improve the user's experience, but also increases the conversion rate and turnover.

Remarketing Feed – Shopping Cart rescue & Lifecycle Management

The ability to send just the right message at just the right time is any marketer's dream. It has now come true. Many cancelled shopping carts can be rescued, conversion rates increased and customers bound in the long term. The trick is to use information from their behaviour in the online shop at once after the visit to control smart, rule-based and thus customised emails. For example, this can be used when customers cancel shopping carts or search for specific products repeatedly without ordering them.

100% compliant with data privacy requirements + guaranteed data storage in Germany

We attach the highest priority to maintaining the security of sensitive customer data. With this in mind, we requested and successfully passed an audit by the Data Privacy Officer in Hamburg. There are also strict, in-house requirements in place to guide us. We guarantee our customers 100% information storage in Germany, and we offer a 100% data-privacy compliant service.