In alignment with the French data protection authority, the Commission nationale de l’informatique et des libertés (CNIL), we have created a new data protection setting. …

What are the Core Web Vitals? The ranking of your website no longer depends solely on content, but also on technical performance. Page speed, for …

In sports, you can measure yourself against best marks or direct competition. In online marketing, however, it is difficult to evaluate your own performance because …

Despite clearly formulated requirements by the supervisory authorities, many cookie banners are not designed in compliance with the law. This means that website operators run …

Google Analytics is currently used on more than half of all websites in Germany. The free use and close integration with Google’s advertising services are …

The end of the Privacy Shield Framework by the Schrems II ruling of the European Supreme Court causes enormous challenges for many companies, as US …

Why etracker Analytics can legally record all visit data and conversion data without consent Legal background The question of the legal conformity of web analysis or tracking …

Only those who correctly integrate etracker when using consent-dialogues on websites can benefit from the data protection advantages of etracker and do not have to …

In times of cookie judgements, the Privacy Shield knock-out, and guidance from supervisory authorities, some companies are looking for an alternative to Google Analytics. Supervisory …