Everything you need to know about Web Analysis
Google Analytics banned in the EU
On 22 December 2021, the Austrian data protection authority ruled: “In the opinion of the…
Tip of the Week CW 02 (2022)
Taking geo-analyses with a grain of salt Under Basic Reports → Location → Geo, reports…
The most important facts about the new “Guidlines for Telemedia Providers” of the German data protection supervisory authority of 20 December 2021
Shortly before Christmas, the supervisory authorities updated the “Orientierungshilfe für Anbieter:innen von Telemedien” (OH Telemedien…
Google and Facebook fined millions for aggravated cookie refusal
The French data protection authority CNIL fined Google 150 million euros and Facebook 60 million…
Tip of the Week CW 01 (2022)
Track campaigns with dynamic values. Important information for campaign measurement and optimisation can be transferred…
Tip of the week (CW 52)
Ensure meaningful, unique page names. The attribute “page name” is read from the <title> tag…
Tip of the week (CW51)
Three ways to capture click interactions. There are three ways to capture interactions with individual…
Tip of the week (CW 50)
Correctly interpret the medium of origin. Browsers send the address of the previously visited website…
Tip of the week (CW49)
Use consent freedom for a maximum data base In standard mode, the use of etracker…