How far do your visitors scroll? With etracker Analytics, this question can be answered easily. Scroll tracking is automatically activated in all etracker editions and can be analysed as a scroll map in the context of your web pages. Usually, the proportion of visitors who have seen a section of the website decreases with page …
Not every discrepancy indicates an error Valid data are the basis for meaningful analyses and well-founded decisions. If data is compared between different web analytics solutions, between web analytics and backend systems or between web analytics and ad server evaluations, the following must be considered: 1. Ignore minimal discrepancies Discrepancies of less than 5% should …
Nothing is as constant as change Looking at web analytics metrics, the focus is on whether the respective metric has changed positively or negatively. There are three ways to determine this in etracker Analytics: 1. In the table in the basic reports of the time category. In the report at weekly level, you can see …
Make report dimensions more readable By default, the dimensions column is kept slim to leave as much space as possible for the presentation of the key figures. However, this can lead to entries being cut off. In order to see the full entry, you can, on the one hand, display the respective entry by mouseover. …
Tracking multiple domains In principle, each etracker account is assigned a unique tracking code via the corresponding account key. This tracking code can be used on any domains and subdomains. All measured interactions in connection with the respective tracking code are combined in one account. The respective domain is automatically recorded. Reports in etracker Analytics …
Multiple ways to track conversions Defining website goals and measuring them is one of the central tasks of web analytics. With the help of website goals, the effectiveness of marketing activities can be monitored. This is done by looking at how many users have converted to a desired action on the website. This is why …
Understanding unique key figures The total number of visitors (also referred to as users or ‘unique users’) and visits (also referred to as sessions) is a source of irritation from time to time. The reason for this is that the total number shown in the reports rarely corresponds to the sum of the individual values. …