Cross-website analyses You want to compare data from etracker Analytics for different websites in one comprehensive report? There are several tools you can choose from: Google Data Studio, Excel, Tableau, Power BI, another business intelligence tool or your own online dashboard. In principle, it is advisable to count and evaluate independent web presences in separate …
Set key figure filter By clicking once on a key figure, the entries are sorted in descending order, by clicking again in ascending order. However, the relevant results are not always automatically displayed. If, for example, the bounce rate is sorted in descending order, many entries with few page views will be at the top …
Scroll behaviour by medium and campaign The scrollmap is a great tool to analyse engagement with individual pages by device type. The visual representation with the scrolling behaviour projected onto the respective page helps enormously to understand the scrolling in the context of the individual page sections. At the same time, the tabular analysis options …
E-mail reporting with glossary The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients of these e-mail reports are always equally familiar with the technical terms and definitions of the key figures. For this reason, when setting up the dispatch of each report, …
Cleverly increase newsletter registrations Email newsletters are still an excellent tool for customer retention and communication. The more sign-ups there are, the greater the chances of success. Exit-intent pop-ups are a clever way to increase registrations and win back unsubscribers. With etracker Analytics, you can measure exits and shopping cart abandonments as well as newsletter …
Data protection notice & right to object Regardless of whether you use etracker Analytics in the standard version without cookies or in the hybrid version with cookies, the use of etracker must be indicated in your data protection statement in order to comply with the requirements of the GDPR regarding the legal basis of legitimate …
Analyse target processes correctly Target processes, also called conversion funnels, are used to evaluate multi-stage steps leading to a conversion. A simple example: A visitor is led to a special landing page with a button Start free trial. After clicking, the visitor is taken to a registration page where the form can be filled out …