Tip of the Week

Tip of the Week: anchor URLs

Tracking anchor URLs One-pager or one-page websites are popular and have many advantages when it comes to design compared to classic multi-page websites. However, they usually pose a challenge for analysts when so-called anchor URLs are used for navigation. What are anchor or jump mark URLs? One-page websites often contain a navigation that naturally does …

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Tip of the Week: Staytime

Stay without hurry Staytime is an important engagement metric. Therefore, it is of course available as a KPI in the dashboard and can be viewed there simply by clicking differentiated by country, medium of origin and device type. In our example, visitors from Spain and via organic links take the most time. However, this is …

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Tip of the Week: Accountability according to Art. 5 (2) GDPR

How to give evidence of lawful data processing as required by Art. 5(2) GDPR The General Data Protection Regulation (GDPR) requires website operators to be able to “demonstrate the compliance of processing activities with this Regulation, including the effectiveness of the measures.” (Recital 74 GDPR). But how can this be complied with when it comes …

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