Update on “Do Not Track” At etracker, we are committed to the principle of Privacy by Design. This means that our solutions are configured in a data protection-compliant manner by default and no extra settings are required to comply with the legal requirements of the GDPR and the TTDSG. This includes, among other things, that …
Tracking anchor URLs One-pager or one-page websites are popular and have many advantages when it comes to design compared to classic multi-page websites. However, they usually pose a challenge for analysts when so-called anchor URLs are used for navigation. What are anchor or jump mark URLs? One-page websites often contain a navigation that naturally does …
Evaluate branched target processes The funnel or target process analysis is about mapping specific steps that lead to a defined goal. In this way, it is possible to find out how many users successfully go through the individual steps and at which point or at which step the most abandonments occur and thus consequently the …
Stay without hurry Staytime is an important engagement metric. Therefore, it is of course available as a KPI in the dashboard and can be viewed there simply by clicking differentiated by country, medium of origin and device type. In our example, visitors from Spain and via organic links take the most time. However, this is …
Automatic measurement of Youtube videos Youtube videos can be easily integrated into a website. All that is needed is the appropriate HTML code, which can be obtained via the Share → Embed function. It is essential to make sure that the option Activate extended data protection mode is used. In addition, the design and the …
Easily measure internal search The search function is an important key to successful websites. That is why answering the following questions is so important: How often is the search function used on the website? On which pages is the search used? What is searched for? How often do searches lead to abandonments or conversions? In …
How to give evidence of lawful data processing as required by Art. 5(2) GDPR The General Data Protection Regulation (GDPR) requires website operators to be able to “demonstrate the compliance of processing activities with this Regulation, including the effectiveness of the measures.” (Recital 74 GDPR). But how can this be complied with when it comes …
Tip of the Week: Accountability according to Art. 5 (2) GDPR Mehr erfahren »