How to give evidence of lawful data processing as required by Art. 5(2) GDPR The General Data Protection Regulation (GDPR) requires website operators to be able to “demonstrate the compliance of processing activities with this Regulation, including the effectiveness of the measures.” (Recital 74 GDPR). But how can this be complied with when it comes …
Tip of the Week: Accountability according to Art. 5 (2) GDPR Mehr erfahren »
Increase B2B sales success with company recognition Identifying individual visitors to websites is highly questionable under data protection law, but this does not usually apply to access by companies. This is because the applicability of the General Data Protection Regulation (GDPR) is limited to natural persons. In order to exclude the possibility of indirectly drawing …
Consent-free App Tracking When analysing the use of native apps, the same legal regulations apply as for websites, i.e. the GDPR and the Telecommunications and Telemedia Data Protection Act (TTDSG). In addition, there are the guidelines of the app stores, above all Apple’s App Tracking Transparency Framework (ATT), which has been in effect since iOS …
Hack for Google Data Studio With the etracker Analytics Connector for the Google Data Studio, aggregated, anonymised data can be combined and shared with other data in a legally compliant and convenient manner. However, care must be taken when summing up individual key figure values according to segment dimensions: The number of visits per page …
Cross-website analyses You want to compare data from etracker Analytics for different websites in one comprehensive report? There are several tools you can choose from: Google Data Studio, Excel, Tableau, Power BI, another business intelligence tool or your own online dashboard. In principle, it is advisable to count and evaluate independent web presences in separate …
Set key figure filter By clicking once on a key figure, the entries are sorted in descending order, by clicking again in ascending order. However, the relevant results are not always automatically displayed. If, for example, the bounce rate is sorted in descending order, many entries with few page views will be at the top …
Scroll behaviour by medium and campaign The scrollmap is a great tool to analyse engagement with individual pages by device type. The visual representation with the scrolling behaviour projected onto the respective page helps enormously to understand the scrolling in the context of the individual page sections. At the same time, the tabular analysis options …