Tip of the Week

Tip of the Week: B2B Lookup

Increase B2B sales success with company recognition Identifying individual visitors to websites is highly questionable under data protection law, but this does not usually apply to access by companies. This is because the applicability of the General Data Protection Regulation (GDPR) is limited to natural persons. In order to exclude the possibility of indirectly drawing …

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Tip of the Week: Consent-free App Tracking

Consent-free App Tracking When analysing the use of native apps, the same legal regulations apply as for websites, i.e. the GDPR and the Telecommunications and Telemedia Data Protection Act (TTDSG). In addition, there are the guidelines of the app stores, above all Apple’s App Tracking Transparency Framework (ATT), which has been in effect since iOS …

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Tip of the Week: Cross-website analyses

Cross-website analyses You want to compare data from etracker Analytics for different websites in one comprehensive report? There are several tools you can choose from: Google Data Studio, Excel, Tableau, Power BI, another business intelligence tool or your own online dashboard. In principle, it is advisable to count and evaluate independent web presences in separate …

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Tip of the Week: Glossary

E-mail reporting with glossary  The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients of these e-mail reports are always equally familiar with the technical terms and definitions of the key figures. For this reason, when setting up the dispatch of each report, …

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