Event breakdown Recently, further segments were added to the etracker Analytics Event Report to break down events even more deeply. Namely, the campaign segments creative, variant and partner as well as all ten areas. In total, standard segment dimensions are available for deeper analysis, plus custom segments. So, what can you do with it? Ultimately, …
Errors, Damage, Problems, Hurdles and Murks In web analysis, general trends can be observed, the success of certain activities can be measured, and the need for optimization can be identified. The need for optimization is indicated, among other things, by faulty links, form errors, aborts and bounces, abandoned shopping carts or unused content. However, the …
Debug eCommerce tracking with etracker Analytics A reliable database is the be-all and end-all for successful eCommerce management. Only on the basis of good data quality it is possible to measure the success of marketing activities. However, in eCommerce tracking, it can happen that significantly fewer orders are recorded than in the store system, CRM …
HubSpot pages measured with etracker Analytics Whether an entire website or domain, a blog or a single landing page: Tracking activities with etracker Analytics is super easy and set up in no time. Of course, compliant with the GDPR and without obligation of consent for an optimal data quality and reliable, valuable insights. HubSpot also …
Norwegian supervisory authority Datatilsynet provisionally declares Google Analytics not GDPR-compliant The Norwegian supervisory authority’s investigation was triggered by a complaint filed by noyb, an organisation founded by Max Schrems, with the data protection authorities in the EEA. This is directed against a number of European websites – including a Norwegian one – which, according to …
Tip of the Week: Norwegian supervisory authority Datatilsynet Mehr erfahren »
Let your data flow Using a web service interface, you can supply your entire tool stack with data: tools for data visualisation, ad platforms, affiliate systems, marketing automation and much more. Sometimes this is done via connectors such as Looker Studio, via direct API connection such as Google Ads or via open interfaces such as …
What do Swiss website operators have to bear in mind when it comes to data protection-compliant web analytics? Swiss companies usually have to comply with both: the Swiss Data Protection Act (DPA) and the EU General Data Protection Regulation (GDPR). Why also the GDPR? According to the so-called place of market principle (Art. 3 para. …
Tip of the Week: Analytics Made for Switzerland Mehr erfahren »