Tip of the Week

Tip of the Week: Glossary

E-mail reporting with glossary  The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients of these e-mail reports are always equally familiar with the technical terms and definitions of the key figures. For this reason, when setting up the dispatch of each report, …

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Tip of the Week: Newsletter registrations

Cleverly increase newsletter registrations Email newsletters are still an excellent tool for customer retention and communication. The more sign-ups there are, the greater the chances of success. Exit-intent pop-ups are a clever way to increase registrations and win back unsubscribers. With etracker Analytics, you can measure exits and shopping cart abandonments as well as newsletter …

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Tip of the Week: Scroll Map

How far do your visitors scroll? With etracker Analytics, this question can be answered easily. Scroll tracking is automatically activated in all etracker editions and can be analysed as a scroll map in the context of your web pages. Usually, the proportion of visitors who have seen a section of the website decreases with page …

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Tip of the Week: Valid data

Not every discrepancy indicates an error Valid data are the basis for meaningful analyses and well-founded decisions. If data is compared between different web analytics solutions, between web analytics and backend systems or between web analytics and ad server evaluations, the following must be considered: 1. Ignore minimal discrepancies Discrepancies of less than 5% should …

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