Stay without hurry Staytime is an important engagement metric. Therefore, it is of course available as a KPI in the dashboard and can be viewed there simply by clicking differentiated by country, medium of origin and device type. In our example, visitors from Spain and via organic links take the most time. However, this is …
Automatic measurement of Youtube videos Youtube videos can be easily integrated into a website. All that is needed is the appropriate HTML code, which can be obtained via the Share → Embed function. It is essential to make sure that the option Activate extended data protection mode is used. In addition, the design and the …
Easily measure internal search The search function is an important key to successful websites. That is why answering the following questions is so important: How often is the search function used on the website? On which pages is the search used? What is searched for? How often do searches lead to abandonments or conversions? In …
How to give evidence of lawful data processing as required by Art. 5(2) GDPR The General Data Protection Regulation (GDPR) requires website operators to be able to “demonstrate the compliance of processing activities with this Regulation, including the effectiveness of the measures.” (Recital 74 GDPR). But how can this be complied with when it comes …
Tip of the Week: Accountability according to Art. 5 (2) GDPR Mehr erfahren »
Increase B2B sales success with company recognition Identifying individual visitors to websites is highly questionable under data protection law, but this does not usually apply to access by companies. This is because the applicability of the General Data Protection Regulation (GDPR) is limited to natural persons. In order to exclude the possibility of indirectly drawing …
Consent-free App Tracking When analysing the use of native apps, the same legal regulations apply as for websites, i.e. the GDPR and the Telecommunications and Telemedia Data Protection Act (TTDSG). In addition, there are the guidelines of the app stores, above all Apple’s App Tracking Transparency Framework (ATT), which has been in effect since iOS …
Hack for Google Data Studio With the etracker Analytics Connector for the Google Data Studio, aggregated, anonymised data can be combined and shared with other data in a legally compliant and convenient manner. However, care must be taken when summing up individual key figure values according to segment dimensions: The number of visits per page …