Tracking QR Codes The Corona crisis has spurred the use of QR codes. In the meantime, there are many possibilities for use and design. Of course, these should be tested and evaluated in the web analytics solution. With QR codes, tracking is done via “normal” campaign links with suitable parameters. Without campaign links, the calls …
How to prevent Data Loss in Web Analytics Data is essential for successful, data-driven marketing. That’s why ensuring a sufficient database is currently the most important topic in digital marketing. But data is under threat from increased requirements for consent under the GDPR and TTDSG, adblocking, browser protections and opt-outs. Depending on the web analytics …
Update on “Do Not Track” At etracker, we are committed to the principle of Privacy by Design. This means that our solutions are configured in a data protection-compliant manner by default and no extra settings are required to comply with the legal requirements of the GDPR and the TTDSG. This includes, among other things, that …
Tracking anchor URLs One-pager or one-page websites are popular and have many advantages when it comes to design compared to classic multi-page websites. However, they usually pose a challenge for analysts when so-called anchor URLs are used for navigation. What are anchor or jump mark URLs? One-page websites often contain a navigation that naturally does …
Evaluate branched target processes The funnel or target process analysis is about mapping specific steps that lead to a defined goal. In this way, it is possible to find out how many users successfully go through the individual steps and at which point or at which step the most abandonments occur and thus consequently the …
Stay without hurry Staytime is an important engagement metric. Therefore, it is of course available as a KPI in the dashboard and can be viewed there simply by clicking differentiated by country, medium of origin and device type. In our example, visitors from Spain and via organic links take the most time. However, this is …
Automatic measurement of Youtube videos Youtube videos can be easily integrated into a website. All that is needed is the appropriate HTML code, which can be obtained via the Share → Embed function. It is essential to make sure that the option Activate extended data protection mode is used. In addition, the design and the …