Tip of the Week

Tip of the Week: Events

Event breakdown Recently, further segments were added to the etracker Analytics Event Report to break down events even more deeply. Namely, the campaign segments creative, variant and partner as well as all ten areas. In total, standard segment dimensions are available for deeper analysis, plus custom segments. So, what can you do with it? Ultimately, …

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Tip of the Week: Alarms

Errors, Damage, Problems, Hurdles and Murks In web analysis, general trends can be observed, the success of certain activities can be measured, and the need for optimization can be identified. The need for optimization is indicated, among other things, by faulty links, form errors, aborts and bounces, abandoned shopping carts or unused content.  However, the …

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