Tip of the Week

Tip of the Week: Staytime

Stay without hurry Staytime is an important engagement metric. Therefore, it is of course available as a KPI in the dashboard and can be viewed there simply by clicking differentiated by country, medium of origin and device type. In our example, visitors from Spain and via organic links take the most time. However, this is …

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Tip of the Week: Accountability according to Art. 5 (2) GDPR

How to give evidence of lawful data processing as required by Art. 5(2) GDPR The General Data Protection Regulation (GDPR) requires website operators to be able to “demonstrate the compliance of processing activities with this Regulation, including the effectiveness of the measures.” (Recital 74 GDPR). But how can this be complied with when it comes …

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Tip of the Week: B2B Lookup

Increase B2B sales success with company recognition Identifying individual visitors to websites is highly questionable under data protection law, but this does not usually apply to access by companies. This is because the applicability of the General Data Protection Regulation (GDPR) is limited to natural persons. In order to exclude the possibility of indirectly drawing …

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Tip of the Week: Consent-free App Tracking

Consent-free App Tracking When analysing the use of native apps, the same legal regulations apply as for websites, i.e. the GDPR and the Telecommunications and Telemedia Data Protection Act (TTDSG). In addition, there are the guidelines of the app stores, above all Apple’s App Tracking Transparency Framework (ATT), which has been in effect since iOS …

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