Tip of the Week

Tip of the week: entries

It all comes down to the start Website visitors are generally regarded as “impatient creatures”. The bounce rate, meaning the proportion of visits with only one page view, is usually between 40% and 60%. A third of bouncers are of the particularly impatient type who do not even linger for five seconds. The latter can …

Tip of the week: entries Mehr erfahren »

Tip of the week: campaign links & Channel grouping

Divide and group In web analysis in general and campaign analysis in particular, it is important to split sources and actions into subgroups and to combine them into groups. This enables efficient data-driven campaign management. Regardless of whether a campaign is to be evaluated as granularly as possible according to all adjusting screws or – …

Tip of the week: campaign links & Channel grouping Mehr erfahren »

Tip of the week: GDPR violations with Google Tag Manager

Study by Utrecht University reveals serious GDPR violations with Google Tag Manager (GTM) An investigation of the Google Tag Manager with 78 client-side tags and 8 server-side tags as well as two Consent Management Platforms (CMPs) reveals significant problems: The study concludes that GTM poses more legal risks than solutions. Checking which tags are executed …

Tip of the week: GDPR violations with Google Tag Manager Mehr erfahren »

Tip of the week: consent and tag management

Analytics, consent and tag management in a one-stop shop The new integrated etracker tag and consent management makes life much easier for marketers! The new solution offers a simple and practical all-in-one package for managing consent and controlling third-party tags conveniently and in compliance with data protection regulations. This offers several advantages:

Scroll to Top