E-mail reporting with glossary The possibility of sending reports automatically by e-mail is one of the basic functions of web analysis solutions. However, not all recipients of these e-mail reports are always equally familiar with the technical terms and definitions of the key figures. For this reason, when setting up the dispatch of each report, …
Cleverly increase newsletter registrations Email newsletters are still an excellent tool for customer retention and communication. The more sign-ups there are, the greater the chances of success. Exit-intent pop-ups are a clever way to increase registrations and win back unsubscribers. With etracker Analytics, you can measure exits and shopping cart abandonments as well as newsletter …
Data protection notice & right to object Regardless of whether you use etracker Analytics in the standard version without cookies or in the hybrid version with cookies, the use of etracker must be indicated in your data protection statement in order to comply with the requirements of the GDPR regarding the legal basis of legitimate …
Analyse target processes correctly Target processes, also called conversion funnels, are used to evaluate multi-stage steps leading to a conversion. A simple example: A visitor is led to a special landing page with a button Start free trial. After clicking, the visitor is taken to a registration page where the form can be filled out …
Asynchronous tracking code for top Google rankings To enable etracker Analytics to collect data, the etracker code first initiates the loading of another script. This process can be synchronous or asynchronous. In synchronous mode, the actual content of the page is only loaded after the etracker code has been executed. In asynchronous mode, on the …
How far do your visitors scroll? With etracker Analytics, this question can be answered easily. Scroll tracking is automatically activated in all etracker editions and can be analysed as a scroll map in the context of your web pages. Usually, the proportion of visitors who have seen a section of the website decreases with page …
Not every discrepancy indicates an error Valid data are the basis for meaningful analyses and well-founded decisions. If data is compared between different web analytics solutions, between web analytics and backend systems or between web analytics and ad server evaluations, the following must be considered: 1. Ignore minimal discrepancies Discrepancies of less than 5% should …