Thanks to auto-tracking, pages are grouped by default based on the URL structure. No manual tagging or configuration is required for this. The associated report dimensions, i.e. the areas, are simply numbered by hierarchy level or URL structure by default: For example, if the country selection is included at top URL level after the domain, …
The new etracker Consent Manager In terms of cookie banners, there are now three options for using etracker Analytics: You do without a cookie banner and use etracker Analytics in cookie-less mode by default. Why this is 100% legally compliant in harmony with the requirements of the GDPR and the TTDSG is explained here. You …
Real time reporting for publishers Especially for publishers, content can move very fast and every minute can count when it comes to reacting to trends and hypes. That’s why we have added a new report to the live reports in etracker Analytics. The data processing in standard reports usually takes between 20 and 30 minutes …
New dimension “previous page” There are not only many roads leading to Rome, but also many roads leading to certain websites. For external links, differentiation by origin is not a problem anyway. This is because they are automatically recorded and broken down. Internal links, on the other hand, could previously only be analysed in the …
Event breakdown Recently, further segments were added to the etracker Analytics Event Report to break down events even more deeply. Namely, the campaign segments creative, variant and partner as well as all ten areas. In total, standard segment dimensions are available for deeper analysis, plus custom segments. So, what can you do with it? Ultimately, …
Errors, Damage, Problems, Hurdles and Murks In web analysis, general trends can be observed, the success of certain activities can be measured, and the need for optimization can be identified. The need for optimization is indicated, among other things, by faulty links, form errors, aborts and bounces, abandoned shopping carts or unused content. However, the …
Debug eCommerce tracking with etracker Analytics A reliable database is the be-all and end-all for successful eCommerce management. Only on the basis of good data quality it is possible to measure the success of marketing activities. However, in eCommerce tracking, it can happen that significantly fewer orders are recorded than in the store system, CRM …