The European Court of Justice (ECJ), the highest European court, delivered its judgment on July 4, 2023 in the case of Meta against the German Federal Cartel Office (Case C 252/21). Beyond Facebook, Whatsapp and Instagram, the ruling also answers questions about legitimate interest regarding tracking on websites and apps. The four criteria for overriding …
The current requirements of the supervisory authorities In order to be able to use web analytics services in accordance with the current guidance of the German supervisory authorities for telemedia providers in a legally compliant manner without an obligation of consent, it is a prerequisite according to the TTDSG and the GDPR to manage without …
etracker Analytics – Consent-free in compliance with TTDSG and GDPR Mehr erfahren »
The Danish Data Protection Authority announces the common position of all EU supervisory authorities: Only with the help of a so-called reverse proxy procedure Google Analytics can be used legally in the EU! And that even after the adjustments Google has made following the decision in Austria. if standard contractual clauses have been agreed and …
Danish Data Protection Authority declare the use of Google Analytics illegal Mehr erfahren »
Google Analytics has been de facto prohibited by the EU supervisory authorities since December 2021. In response to this, Google has announced several data protection improvements for the new Google Analytics 4 (GA4), which are to be implemented by the end of May 2022. The adjustments are described by Google under the point “EU-focused data …
How privacy friendly is Google Analytics 4 (GA4) truly? Mehr erfahren »
Is the use of Google Analytics with server-side tracking permitted in the EU? From the perspective of the GDPR, the US data transfer is always problematic when personal data is transmitted. So why not simply interpose a service that only forwards anonymised data to Google & Co. And that would circumvent the ban on using …
Is the use of Google Analytics with server-side tracking permitted in the EU? Mehr erfahren »
On 22 December 2021, the Austrian data protection authority ruled: “In the opinion of the data protection authority, the Google Analytics tool (at least in the version of 14 August 2020) can thus not be used in accordance with the requirements of Chapter V of the GDPR.” According to this decision, the use of Google …
Shortly before Christmas, the supervisory authorities updated the “Orientierungshilfe für Anbieter:innen von Telemedien” (OH Telemedien 2021), which is crucial for the legally compliant use of web analysis. The background to this was the Telecommunications Telemedia Data Protection Act (TTDSG in German), which came into force on 1 December 2021 and in which the ePrivacy Directive …