Google Analytics has been de facto prohibited by the EU supervisory authorities since December 2021. In response to this, Google has announced several data protection improvements for the new Google Analytics 4 (GA4), which are to be implemented by the end of May 2022. The adjustments are described by Google under the point “EU-focused data …
How privacy friendly is Google Analytics 4 (GA4) truly? Mehr erfahren »
Is the Google Analytics application with server-side tracking allowed in the EU? From the perspective of the GDPR, the US data transfer is always problematic when personal data is transmitted. So why not simply interpose a service that only forwards anonymised data to Google & Co. And that would circumvent the ban on using Google …
Is the Google Analytics application with server-side tracking allowed in the EU? Mehr erfahren »
The use of Google Analytics is illegal even if standard contractual clauses are concluded with Google and users declare their consent via consent banners. It should be noted that the mere conclusion of standard data protection clauses such as the standard contractual clauses adopted by the EU Commission is not sufficient. It must also be …
Shortly before Christmas, the supervisory authorities updated the “Orientierungshilfe für Anbieter:innen von Telemedien” (OH Telemedien 2021), which is crucial for the legally compliant use of web analysis. The background to this was the Telecommunications Telemedia Data Protection Act (TTDSG in German), which came into force on 1 December 2021 and in which the ePrivacy Directive …
The French data protection authority CNIL fined Google 150 million euros and Facebook 60 million euros. The reason, according to the restricted committee, the body of the CNIL responsible for issuing sanctions: ” Several clicks are required to refuse all cookies, against a single one to accept them.” (see https://www.cnil.fr/en/cookies-cnil-fines-google-total-150-million-euros-and-facebook-60-million-euros-non-compliance) In Germany, too, it is …
Google and Facebook fined millions for aggravated cookie refusal Mehr erfahren »
In alignment with the French data protection authority, the Commission nationale de l’informatique et des libertés (CNIL), we have created a new data protection setting. This meets all requirements for exemption from the consent requirement for the use of cookies in accordance with the French supervisory authority. The CNIL exemption provides that in the case …
CNIL confirms: etracker Analytics consent-free even with cookies Mehr erfahren »
The end of the Privacy Shield Framework by the Schrems II ruling of the European Supreme Court causes enormous challenges for many companies, as US tools dominate in many marketing tech areas. The ruling has implications not only for future illegal data transfers, but also for any historical data that has illegally transfered to the …
Web analytics and transatlantic data transfer Mehr erfahren »