Analytics

Does etracker provide a tag management system?

WHAT DOES A TAG MANAGEMENT SYSTEM DO? Tag management systems help to simplify the installation of external scripts – called pixels or tags – on websites. The implementation and adaptation of tracking codes for web analysis, A/B testing, personalisation, remarketing, affiliate marketing, etc. can thus be carried out without interfering with the source code of …

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Exploring interesting sales potential with B2B recognition

Users so far are enthusiastic about this report. Denis Tischler, Digital Marketing Manager of wind-turbine.com says: What does the B2B Recognition Report offer? Companies which have visited the website in the selected period are displayed grouped by company type. Since the sector classification is based on official data, many companies are not classified and can …

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Google Analytics Express Migration

Do you want to avoid consent-related data loss and problematic US data transfers? If so, etracker Analytics is your web analysis solution: data processing within the EU, consent-free and cookie-free standard, so that all visits and conversions can be measured even if cookies are rejected. All this is independently audited and confirmed 100% in compliance …

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The 3 most common mistakes when it comes to cookie banners

Despite clearly formulated requirements by the supervisory authorities, many cookie banners are not designed in compliance with the law. This means that website operators run the risk of being admonished. The fact that data protection authorities and consumer advices centres have cookie banners in their sights is shown, for example, by a review by the …

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etracker Analytics or Matomo

What are the key advantages of etracker Analytics compared to Matomo Analytics? Since EU supervisory authorities have declared the use of Google Analytics illegal, many companies and organisations have been looking for a GDPR-compliant alternative. In the process, one or the other comes across Matomo Analytics, an open-source software that is classified by supervisory authorities …

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