Google Analytics Express Migration

Do you want to avoid consent-related data loss and problematic US data transfers? If so, etracker Analytics is your web analysis solution: data processing within the EU, consent-free and cookie-free standard, so that all visits and conversions can be measured even if cookies are rejected. All this is independently audited and confirmed 100% in compliance with data protection laws.

You benefit from the connection to tools of the Google Marketing Platform such as Google Tag Manager, Google Ads and Google Data Studio without the risk of data protection violations or data loss due to consent requirements. All conversions can be automatically uploaded to Google Ads. The anonymised data can be easily imported into Google Data Studio via a connector. Integration of the etracker code via the Google Tag Manager is also possible, although not recommended from a data protection point of view.

Switching from Google Analytics to etracker Analytics is very easy and reliably provides you with all the data you need to effectively manage your website and marketing measures.

This includes, among other things:

Standard automatic recording of the most important data

  1. Collection and matching of Google campaign parameters (UTM)
  2. All page views and assignment to areas based on the URL structure
  3. All external mail and telephone link calls and downloads as click events
  4. Scroll events per page: 0-9%, 10-24% etc.
  5. Classification of traffic according to medium (direct, search, referrer)

Legally compliant tracking of Google Ads even if cookies are rejected

Simply add a URL suffix to your Google Ads account. As an option, the conversions can also be automatically uploaded to Google Ads in order to fully link etracker Analytics with the Google Ads account.

Analyses of SEA campaigns are possible in a very granular manner at campaign level as well as in these additional dimensions:

Automatic adoption of Google Enhanced Ecommerce Events 

If you run a shop and use the Google Enhanced Ecommerce Plugin directly (i.e. not via the Google Tag Manager), etracker takes over the measurement by adding a small addendum to the etracker tracking code. With the etracker shop plugins, the following events are automatically recorded directly: product viewed, placed on watch list, placed in shopping cart and ordered. 

Track events, funnels and conversions – all without the need of IT resources

Further click events in addition to the automatically recorded downloads and link calls, scrolling and eCommerce activities can be recorded via event tracking or conveniently via CSS selector. Triggers for targets (macro conversions) or target process steps (micro conversions) can be defined simply via an assistant.

Ready for change? 

Click here for concrete integration instructions. 

Are there any questions left unanswered?

Here you can find answers to further questions about the migration from Google Analytics to etracker Analytics.

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