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Online marketing in tourism needs reliable data

Because the figures in Google Analytics did not appear plausible, the Tux-Finkenberg Tourist Board integrated etracker analytics in parallel on the tux.at website.

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Data protection by etracker

Consent-free and legally compliant

etracker vs. Google Analytics

etracker vs. Matomo Analytics

We make data protection-friendly web analysis possible without data loss.
Olaf Brandt, Managing Director etracker

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20. April 2021

CrossMarketing Forum: Ways out of the GDPR & cookie consent trap

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1 Minute Reading time

Consent-Dialoge nerven Nutzer und gefährden Werbeeinnahmen und Daten-getriebene Content-Steuerung. Es gibt jedoch rechtskonforme Alternativen ohne Einwilligungspflicht. Und es bestehen legale Wege zur Maximierung der Opt-In-Rate für Tracking und Marketing-Kommunikation.

Den Vortrag von unserem Geschäftsführer Olaf beim CrossMarketing Forum könnt ihr euch im Video ansehen und die entsprechenden Unterlagen hier herunterladen.