TOP NEWS: Increase B2B sales with GDPR-compliant company identification

The Google Analytics alternative ‘Made in Germany’

Record all visits & conversions
No US data transfer
No Consent required

etracker Analytics: Web, App, Shop, UX & Marketing Analytics
for successful online marketing in compliance with all legal requirements

trusted privacy - EU data protection - ePrivacyseal

Trusted by many thousands of
companies of all sizes and from all sectors
for more than 20 years


Maximum data power legally compliant and independent of
cookie consents, ad blocking and tracking protection

Data loss can be avoided:

Consent obligation: EU-based cookie-less, data protection-friendly session tracking without consent obligation according to TTDSG and DSGVO

Ad Blocking & Tracking Protections (ITP & ETP): Tracking via own domain

DNT (Do Not Track) and GPC (Global Privacy Control): No use for the provider’s own purposes, no data disclosure to third parties or overarching profiling.


Discover etracker Analytics

Always everything in focus

The interactive dashboard presents the most important information about the website and campaigns on desktop, tablet and smartphone.

Reports that are worth seeing

Thanks to the data visualization you can quickly recognize trends and react immediately.

Shop analysis at its best

Gain important insights into product performance, search and onsite teaser, up to the ordering process.

Go into the depths with UX analysis

Recognize directly projected on your web pages, how far and long visitors scroll and thus, which content is seen at all.


Integration and setup in a flash

Per Plugin

This is the easiest way: download the plugin, install, configure, done!

Auto tracking

Just the standard tag in the website header is enough for etracker to automatically capture the most important information.

Tag configuration without coding

Any type of event can be captured as clicks, funnel steps or conversions using CSS selectors and wizards.


Manage ads as usual and
share reports in Looker Studio & Co.

Simply forward all conversions that can be measured without consent to Google Ads & Co. on the server side in a data protection-compliant manner and optimise as usual according to conversions or turnover.

Or send via Looker connector, REST interface or exports anonymised to US tools.


What characterizes us

Successful for 20 years

Made & stored in Germany

100% data protection & data sovereignty

+10.000 Accounts

+500 Agency Partner

~50 employees

State-of-the-art SaaS BI technology

First class support & consulting

Easy to use

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