TOP NEWS: Google Universal Analytics data import is live.

Learn more

The Google Analytics alternative ‘Made in Germany’

Record all visits & conversions
No US data transfer
No Consent required
Cookieless

etracker Analytics: Web, App, Shop, UX & Marketing Analytics
for successful online marketing in compliance with all legal requirements

30 days free trial
without obligation

View 30 minutes
product tour

trusted privacy - EU data protection - ePrivacyseal

Trusted by many thousands of
companies of all sizes and from all sectors
for more than 20 years

Our no. 1 for data protection-comliant tracking

Our decision in favour of etracker focused on the legal security of our customers an partner agencies. Our expert team of lawyers and data protection experts took an in-depth look at all providers on the market. The clear winner – etracker,

Stefan EvertsCEO

Frame for Business GmbH

What good is Google Analytics if hardly any data ends up in it?

That’s why we switched to etracker. We are now GDPR-compliant without losing any data. The switch was surprisingly easy. The support is really excellent.

Stefan Hollaender Head of Digital

bigFM PPG S.W. GmbH

Cookies are becoming increasingly obsolete for measuring performance on websites and online stores. As a service provider, we see it as our duty to provide our customers with the best possible information and advice in this regard. Thanks to the etracker Academy, I can accompany our customers from the integration of the code, through workshops on the analysis plan, to use of the tool.

Sabrina KochWeb Analyst

basecom GmbH & Co. KG

The etracker Training was very well organised and very well presented. Through the many tasks and the final test, I not only gained a good overviews of the tool, but was also confident in the analyses and handling of the tool.

Sofia MarbouhTechnical Digital Analyst Consultant

IT-WINGS UG

Start your 30 days free trial

01 Maximum data power legally compliant and independent of
cookie consents or ad blocking

Data loss can be avoided:

Consent obligation: EU-based cookie-less, privacy-friendly session tracking is consent-free according to TTDSG and GDPR.

Ad Blocking: Tracking via a custom (sub-)domain in place of the general tracking domain.

DNT (Do Not Track): No problematic tracking in the sense of the W3C, see https://www.w3.org/TR/tracking-dnt/#dfn-tracking

Start your 30 days free trial

02 Discover etracker Analytics

Always everything in focus

The interactive dashboard presents the most important information about the website and campaigns on desktop, tablet and smartphone.

Reports that are worth seeing

Thanks to the data visualization you can quickly recognize trends and react immediately.

Shop analysis at its best

Gain important insights into product performance, search and onsite teaser, up to the ordering process.

Go into the depths with UX analysis

Recognize directly projected on your web pages, how far and long visitors scroll and thus, which content is seen at all.

Start your 30 days free trial

03 Integration and setup in a flash

Per Plugin

This is the easiest way: download the plugin, install, configure, done!

Auto tracking

Just the standard tag in the website header is enough for etracker to automatically capture the most important information.

Tag configuration without coding

Any type of event can be captured as clicks, funnel steps or conversions using CSS selectors and wizards.

Start your 30 days free trial

04 Manage ads as usual and
share reports in Looker Studio & Co.

Simply forward all conversions that can be measured without consent to Google Ads & Co. on the server side in a data protection-compliant manner and optimise as usual according to conversions or turnover.

Or send via Looker connector, REST interface or exports anonymised to US tools.