TOP NEWS: Google Universal Analytics data import is live.
The Google Analytics alternative ‘Made in Germany’
Record all visits & conversions
No US data transfer
No Consent required
etracker Analytics: Web, App, Shop, UX & Marketing Analytics
for successful online marketing in compliance with all legal requirements
Trusted by many thousands of
companies of all sizes and from all sectors
for more than 20 years
Our decision in favour of etracker focused on the legal security of our customers an partner agencies. Our expert team of lawyers and data protection experts took an in-depth look at all providers on the market. The clear winner – etracker,
That’s why we switched to etracker. We are now GDPR-compliant without losing any data. The switch was surprisingly easy. The support is really excellent.
Maximum data power legally compliant and independent of
cookie consents, ad blocking and tracking protection
Data loss can be avoided:
Consent obligation: EU-based cookie-less, data protection-friendly session tracking without consent obligation according to TTDSG and DSGVO
Ad Blocking & Tracking Protections (ITP & ETP): Tracking via own domain
DNT (Do Not Track) and GPC (Global Privacy Control): No use for the provider’s own purposes, no data disclosure to third parties or overarching profiling.
Discover etracker Analytics
Always everything in focus
The interactive dashboard presents the most important information about the website and campaigns on desktop, tablet and smartphone.
Reports that are worth seeing
Thanks to the data visualization you can quickly recognize trends and react immediately.
Shop analysis at its best
Gain important insights into product performance, search and onsite teaser, up to the ordering process.
Go into the depths with UX analysis
Recognize directly projected on your web pages, how far and long visitors scroll and thus, which content is seen at all.
Integration and setup in a flash
This is the easiest way: download the plugin, install, configure, done!
Just the standard tag in the website header is enough for etracker to automatically capture the most important information.
Tag configuration without coding
Any type of event can be captured as clicks, funnel steps or conversions using CSS selectors and wizards.
Manage ads as usual and
share reports in Looker Studio & Co.
Simply forward all conversions that can be measured without consent to Google Ads & Co. on the server side in a data protection-compliant manner and optimise as usual according to conversions or turnover.
Or send via Looker connector, REST interface or exports anonymised to US tools.