Function & Purpose

etracker Optimiser is a module you can use to optimise the success of your website. Here, you can export one or more page versions. Using page variants you can address visitors or visitor groups to your website in a targeted way with smart messages or test to see what effects changes to your website have.

First steps

Here, you can find out how to adjust your website code for the analysis. We also show you how to set etracker Optimiser optimally to meet your needs.

A/B testing & smart messages

When creating tests and smart messages, an assistant is there to help you query all of the necessary data and save it to the corresponding project. During the runtime of a test, etracker informs you under etracker Optimiser > Testing & Targeting > Project overview & creation of how long the test will run roughly

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