Function & Purpose

etracker Optimiser is a module you can use to optimise the success of your website. Here, you can export one or more page versions. Using page variants you can address visitors or visitor groups to your website in a targeted way with smart messages or test to see what effects changes to your website have.

First steps

Here, you can find out how to adjust your website code for the analysis. We also show you how to set etracker Optimiser optimally to meet your needs.

A/B testing & smart messages

When creating tests and smart messages, an assistant is there to help you query all of the necessary data and save it to the corresponding project. During the runtime of a test, etracker informs you under etracker Optimiser > Testing & Targeting > Project overview & creation of how long the test will run roughly

Report „Form Analysis“

The Form Analysis report is available for etracker customers with the corresponding scope of services. It contains attributes and KPIs specifically created for form analysis.

Last Visitors

The “Last Visitor Report” shows you the table of visitors for the current day starting at 00:00. The sorting of the previous visitors is done using the last recorded page impression, regardless of how long the visitor has already been active. The overview does not update automatically as it is otherwise impossible to perform a

Basic Reports

Customer Journey Reports

The Customer Journey describes the process visitor takes up until the final decision and conversion. Contact with the means of advertising and website views are viewed as stations on the journey to the target. For spontaneous or very targeted purchases, the customer journey can consist of one individual contact. Customer journeys can however continue on

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