Integrating etracker Code

Filling in Code Parameters

The following code configuration makes sure the use of the website content can be evaluated as optimally as possible. Note: All values are to be transferred in the URL-coded format (RFC 3986), especially when they contain special characters.

eCommerce Events

With the help of eCommerce Events, actions like “Product page seen”, “Product placed into the basket” or “Product ordered” can be transferred with all of the relevant item information. Here, however, additional code needs to be integrated. The functions and parameters for this are included in the so-called eCommerce API. This relates to JavaScript code

Internal Searches & On-site Teaser

When orders are recorded, etracker will automatically calculate a value for each event as well as for the individual pages and page areas. This shows how valuable an individual page, area or event object is in regard to the following transactions, that is, how often the page or event was viewed by visitors, who executed

General Event Tracking

In addition to page views, eCommerce events and onsite campaigns, any other interactions, i.e. clicks on links or items on the website, can be measured via events. Examples of events include downloads of PDF documents, views of images, external links, filtering functions on search results or category pages. External links including social media link views

Targets of this Documentation

Testing & Targeting offers various functions to analyse the usability of your website so that you can optimise it. How to use the functions essentially depends on the structure of your website. This document describes which options for usage Testing & Targeting provides, which prerequisites need to be in place and how you can customise


UX Analytics can be used to its full extent and without any additional adjustments under the following basic requirements. The current tracking code is integrated. The website consists solely of static content. The style sheets of the page do not contain any @import instructions with absolute paths (for security reasons, etracker only allows relative paths).

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