The standard segments for eCommerce applications are subsets of analysis data which have an identical parameter value in regard to a visitor action. The observed visitor actions are productViews, orders and abandonments. The segment of the product views contains all of the visitors who viewed a product during a certain period. We view orders and abandonments in the same way.

Recording visitor action (events) is done using eCommerce API in etracker Analytics. The eCommerce API needs to be built into the website accordingly.

Need help?
Our friendly, knowledgeable support engineers are here for you.