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Requirements

The following requirements need to be satisfied in order to be able to use the etracker Remarketing Feed:

      • Product performance events (product viewed, product placed in basket and/or product ordered) are transferred to etracker using the etracker eCommerce API.
      • Recipient IDs are transferred via the target link (campaign link) in mailouts to etracker. So that this works, the campaign links in mailout must be augmented with HTTP GET parameters.
        This way, the success of the mailout can on the one hand be tracked and on the other visitor data can from then on can be assigned to mailout recipients.
      • SFTP exchange between etracker and the email marketing system is set up.
      • Campaign with template(s) and set of rules is set up in the email marketing system. This means that the email marketing system can derive suitable rules or triggers from the etracker events.
      • Depending on the campaign (promotion), the shop system or CRM supports persistent shopping baskets and, if necessary, discount codes among other things.

Transferring recipient IDs which are assigned pseudonyms and other mailout information (attributes) to etracker can be done via URL parameters which can be attached to mailout campaign links.

The minimum attribute set consists of four attributes:

AttributeParameterDescription
Mediumetcc_medDescribes the type/channel of a campaign or a source of traffic (SEO, SEA, Type-In, Link/Referrer, Social Media, email).
Campaignetcc_cmpServes to differentiate between advertising campaigns so as to be able to compare them better. In the case of mailouts, different mailout names or distribution times, for example, are tracked.
Mailout IDetcc_midThe mailout ID (see above) transferred to etracker.
Recipient IDetcc_ridA parameter (HTTP-GET, etcc_rid) transferred via mailing which corresponds to a user (see above).

A link for email marketing could, for example, look like this:
www.targetdomain.de?etcc_med=E-Mail&etcc_cmp=Newsletter_July&etcc_mid=123&etcc_rid=12345

The recipient ID transferred here is 12345 and it is assigned the mailout ID 123.

We recommend sending the recipient ID together with all system emails like order confirmations, delivery information, newsletter registration confirmations, etc. in order to enable as complete as possible an allocation of recipients over longer time frames and across different devices.

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