The following requirements need to be satisfied in order to be able to use the etracker Remarketing Feed:
Transferring recipient IDs which are assigned pseudonyms and other mailout information (attributes) to etracker can be done via URL parameters which can be attached to mailout campaign links.
The minimum attribute set consists of four attributes:
|Medium||etcc_med||Describes the type/channel of a campaign or a source of traffic (SEO, SEA, Type-In, Link/Referrer, Social Media, email).|
|Campaign||etcc_cmp||Serves to differentiate between advertising campaigns so as to be able to compare them better. In the case of mailouts, different mailout names or distribution times, for example, are tracked.|
|Mailout ID||etcc_mid||The mailout ID (see above) transferred to etracker.|
|Recipient ID||etcc_rid||A parameter (HTTP-GET, etcc_rid) transferred via mailing which corresponds to a user (see above).|
A link for email marketing could, for example, look like this:
The recipient ID transferred here is 12345 and it is assigned the mailout ID 123.
We recommend sending the recipient ID together with all system emails like order confirmations, delivery information, newsletter registration confirmations, etc. in order to enable as complete as possible an allocation of recipients over longer time frames and across different devices.