The remarketing feed interface between etracker and email marketing systems is unidirectional. That means etracker data will be transferred to the email marketing system.
The data is transferred in 5-minute intervals. Each data record is always transferred just once to the email marketing system. Transfer is done via an SFTP server whose access data the provider of the email marketing system makes available to etracker. The short exchange interval enables the on-time sending of reminder emails.
When the requirements specified below are satisfied, then remarketing feed segment data and recipient IDs can be transferred to email marketing systems via etracker for remarketing purposes.