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Web Controlling Suite – the all-round package for your online business

Comprehensive website optimisation. Integrated web, marketing, shop and user experience analysis.
The editions of the Web-Controlling Suite in comparison
Silber Edition
starts at
19 €
per month1
Best for smaller websites with basic requirements.
Gold Edition
starts at
49 €
per month1
Best for larger websites or online shops with advanced requirements.
Platinum Edition
Price on request
Best for companies with multiple websits or shops and highest requirements.
Multiple domains
Web analytics
Marketing controlling
      Campaign & target analysis
      Shop analysis
      Customer journey analysis
App control
Mouse tracking (# of recorded page impressions per month)
Form analysis
Satisfaction analysis
100% data privacy compliant

Web-Controlling Suite - data-driven website optimisation

Analyze. Testing. Optimize. The web analytics suite integrates functionalities for web, marketing, user experience- and satisfaction-analysis and A / B testing. Together with an intuitive web interface and real-time dynamic analysis you get the ideal solution to make your website and online marketing activities sustainably successful.

Get started with etracker and make your website even mor successfull!

Highlights of the etracker Web-Controlling Suite

Clear and intuitive user interface

For our customers, we develop highly complex products that are nevertheless very easy to use in everyday business: they're easy to install, simple to operate – and the best part about them: they're easy to understand. Another reason our products are so popular among specialist users and decision-makers.

Dynamic real-time analysis from all points of view

We use the very latest big-data technologies to provide you with a flexible presentation of the analyses. You can display additional dimensions with just two clicks or change the point of view of your data via drag-and-drop – e.g. sorting your top keywords by landing page, selecting search engine or search item, analysing top products by category, brand or campaign, and much more.

Detailed analysis of user behaviour and user experience

How do your visitors experience your website? Why do they visit it, and why do they spend time on your website? With a detailed user experience analysis, scroll behaviour, clicks, touch interactions, form entries and mouse movements are all analysed and evaluated in detail. This not only helps you discover hurdles to conversion but also provides you with quick answers to fundamental questions in conversion optimisation.

Extensive Online-Marketing Controlling

How successful are your marketing campaigns? With a detailed marketing analysis you are able to analyse the effectiveness of your onsite and offsite campaigns within a single solution. Additionally, as an eCommerce operator you can see how your ads are taking effect in the different buying phases based on the AIDA model as well as analyse your product range in relation to your campaigns and your website layout.

Integrated satisfaction analysis

Collect data about the satisfaction of your visitors in order to recognize new optimization potential. The information is collected with the help of intelligent market research in form of an onsite survey. Besides predefined questions you are able to formulate your own questions. Furthermore, a feedback button on your website allows your visitors to give you feedback as well as suggestions for improving individual subpages

Simple Control of Success and Optimisation of Mobile Apps

Our comprehensive functions for App Tracking will enable you to answer many questions about your Mobile App. How many visitors use the App? How intensely is the App used? Which contents are used most often in the App? How does use spread out across the different devices, OS versions and manufacturers? The special benefit: with only one application you can analyse the usage of your website and your app.

100% compliant with data privacy requirements + guaranteed information storage in Germany

We attach the highest priority to maintaining the security of sensitive customer data. With this in mind, we requested and successfully passed an audit by the Data Privacy Officer in Hamburg. There are also strict, in-house requirements in place to guide us. We guarantee our customers 100% information storage in Germany, and we offer a 100% data-privacy compliant service.