etracker
Analytics Editions / Pricing Live-Demo
etracker
Optimiser Editions / Pricing Live-Demo
Pricing Support
logo-analytics-white logo-analytics-dark etracker
Analytics
logo-optimiser-dark logo-optimiser-white etracker
Optimiser
pricing-icon-e

Basic

for smaller websites with organic traffic

Up to 1 million touchpoints/month*

from €19 month** (incl. 100.000 touchpoints per month)

icon-webanalytics
Web Analytics
Basic visitor, technology, content and location reports
Visitor profile & interaction
explorer
eCommerce Reports
Customer Journey Reports
icon-uxanalytics
UX Analytics icon-info
icon-appanalytics
App Analytics icon-info
Premium services
Data in realtime
Real data, no projections
Data storage in Germany
KPI monitoring with email alert
Access to raw data
REST reporting interface
Unique reports
Free segment drill-down to up to 7 layers with some 70 dimensions
pricing-icon-e

Pro

for smaller shops and websites who want to increase their marketing efficiency

Up to 1 million touchpoints/month*

from €49 month** (incl. 100.000 touchpoints per month)

icon-webanalytics
Web Analytics
Basic visitor, technology, content and location reports
Visitor profile & interaction
explorer
eCommerce Reports
Customer Journey Reports
icon-uxanalytics
UX Analytics
icon-appanalytics
App Analytics
Premium services
Data in realtime
Real data, no projections
Data storage in Germany
KPI monitoring with email alert
Access to raw data
REST reporting interface
Unique reports
Free segment drill-down to up to 7 layers with some 70 dimensions
try for free
pricing-icon-e

Enterprise

for larger shops and websites with data-driven marketing at the highest level

Up to 1 billion touchpoints/month*

On
request

icon-webanalytics
Web Analytics
Basic visitor, technology, content and location reports
Visitor profile & interaction
explorer
eCommerce Reports
Customer Journey Reports
icon-uxanalytics
UX Analytics
icon-appanalytics
App Analytics
Premium services
Data in realtime
Real data, no projections
Data storage in Germany
KPI monitoring with email alert
Access to raw data
REST reporting interface
Unique reports
Free segment drill-down to up to 7 layers with some 70 dimensions

* Touchpoints per month; a page view, an event or a forwarding click without any subsequent page view corresponds to a touchpoint

** Prices in advance plus VAT / Minimum contract duration: 12 months

All features in detail

Features Basic Pro Enterprise
100% compliant with data protection laws – officially verified Avaliable Avaliable Avaliable
Data storage in Germany Avaliable Avaliable Avaliable
Free online, email and phone support Avaliable Avaliable Avaliable
Optional tracking or cookie opt-in Available Avaliable Avaliable
Revocation option via first party cookie Avaliable Avaliable Avaliable
Exclusion from counting (for internal access) via cookie or IP block Avaliable Avaliable Avaliable
SSL encryption of access to statistics Avaliable Avaliable Avaliable
A tracking code for all products Avaliable Avaliable Avaliable
Worldwide high-performance code provision via Content Delivery Network (CDN) Available Avaliable Avaliable
Number of sub-user accesses with roles and rights 10 10 unlimited
Multi-account usage Unavaliable Unavaliable Avaliable
Statistical data export (CSV, XML, Excel, PDF) Available Avaliable Avaliable
Export distribution via email Available Avaliable Avaliable
Interface in English and German Avaliable Avaliable Avaliable
Responsive reporting interface for desktop and tablet Avaliable Avaliable Avaliable
Interactive dashboard for desktop, tablet and smartphone Avaliable Avaliable Avaliable
Cross-device tracking Avaliable Avaliable Avaliable
KPI monitoring with email alert Unavaliable Avaliable Avaliable
Access to raw data Unavaliable Unavaliable Avaliable
REST reporting interface Unavaliable Unavaliable Avaliable
Unique reports Unavaliable Unavaliable Avaliable
Free segment drill-down to up to 7 layers with some 70 dimensions Unavaliable Unavaliable Avaliable
Segmentation of 100% of the data (no sampling) Avaliable Avaliable Avaliable
Live visitor tracking in just a few seconds processing time Avaliable Avaliable Avaliable
Near-time web analysis reporting (under one hour processing time) Avaliable Avaliable Avaliable
Visitor recognition using first-party cookie, third-party cookie and technical fingerprint Avaliable Avaliable Avaliable
Timeframe for saving aggregated web analysis data unlimited unlimited unlimited
Timeframe for saving the raw data backup 13 months 13 months 5 years
Configurable and interactive report graphics Avaliable Avaliable Avaliable
Your own freely configurable reports (10) Avaliable Avaliable Avaliable
Web service interface (REST) for dynamic export of aggregated reporting data Avaliable Avaliable Avaliable
Structured raw data export for further processing in BI tools, among other things Avaliable Avaliable Avaliable
Features Basic Pro Enterprise
Onsite      
Live visitor tracking and display of the last visitors Avaliable Avaliable Avaliable
Setup assistant for conversion funnel or website target processes (without adjusting the code) Avaliable Avaliable Avaliable
Traffic analysis by visits (sessions) and (unique) visitors Avaliable Avaliable Avaliable
Engagement analysis      
Time on page Avaliable Avaliable Avaliable
Page views per visit Avaliable Avaliable Avaliable
Entries Avaliable Avaliable Avaliable
Exits Avaliable Avaliable Avaliable
Bounce rate Avaliable Avaliable Avaliable
Location analysis      
By country Avaliable Avaliable Avaliable
By browser language Avaliable Avaliable Avaliable
By region Unavaliable Avaliable Avaliable
By city Unavaliable Unavaliable Avaliable
Content analysis      
Pages Avaliable Avaliable Avaliable
Website areas Avaliable Avaliable Avaliable
Events incl. automatic recording of selected clicks Avaliable Avaliable Avaliable
Click paths and conversion paths (target steps) Avaliable Avaliable Avaliable
Technological analysis      
Device type (desktop, tablet, mobile, among other things) Avaliable Avaliable Avaliable
Operating system and version Avaliable Avaliable Avaliable
Manufacturer of mobile end devices Avaliable Avaliable Avaliable
Browser and browser version Avaliable Avaliable Avaliable
Timeframe comparison and drill-down      
Year Avaliable Avaliable Avaliable
Month Avaliable Avaliable Avaliable
Calendar week Avaliable Avaliable Avaliable
Weekday Avaliable Avaliable Avaliable
Day (date) Avaliable Avaliable Avaliable
Hour Unavaliable Avaliable Avaliable
Pre-configured reports with key traffic, engagement and target figures Avaliable Avaliable Avaliable
Dynamic segmentation and analysis drill-down by flexibly combining report attributes, fold-out and sorting function Avaliable Avaliable Avaliable
Multi-dimensional segmentation in up to seven levels Avaliable Avaliable Avaliable
Configurable and interactive report graphics Avaliable Avaliable Avaliable
Your own freely configurable reports (10) Unavaliable Unavaliable Avaliable
Web service interface (REST) for dynamic export of aggregated reporting data Unavaliable Unavaliable Avaliable
Structured raw data export for further processing in BI tools, among other things Unavaliable Unavaliable optional
Segmentation by visitor type      
Customer vs. Non-customer Unavaliable Avaliable Avaliable
New visitor vs. Return visitor Unavaliable Avaliable Avaliable
User analytics      
Live visitor ticker Avaliable Avaliable Avaliable
Live visitor tracking and display of the last visitors Avaliable Avaliable Avaliable
Visit history and clickpath of individual visitors Avaliable Avaliable Avaliable
Adding data from CRM and other systems Unavaliable Unavaliable Avaliable
Customer journey analytics      
Attribution model switch Unavaliable Avaliable Avaliable
View-through conversion tracking Unavaliable Avaliable Avaliable
Shop analytics      
Analysis of use of the watchlist Unavaliable Avaliable Avaliable
eCommerce funnel: product seen, put in basket, deleted from basket, placed on watchlist, ordered, bought, cancelled (returned) Unavaliable Avaliable Avaliable
Marketing      
Automatic identification and classification of traffic according to search engines (SEO, SEA), Social Media, link/referrer, type-in Avaliable Avaliable Avaliable
Automatic tagging of Google AdWords campaigns and import of Google AdWords data Unavaliable Avaliable Avaliable
Campaign generator Unavaliable Avaliable Avaliable
Campaign parameters for granular tracking by partner, channel, campaign, display, variant, positioning, target, keyword, etc. Unavaliable Avaliable Avaliable
Multidimensional segmentation according to up to six segments in an individual report Unavaliable Unavaliable Avaliable
Cross-channel evaluation of all campaign properties Unavaliable Avaliable Avaliable
Campaign cost models CPC, CPL, CPS Unavaliable Avaliable Avaliable
Campaign analyses can be dynamically segmented according to landing pages, device type, geographical origin, shopping baskets, etc. Unavaliable Avaliable Avaliable
Multi-attribution comparison: first ad, last ad, uniform distribution, U distribution (bathtub) Unavaliable Avaliable Avaliable
Customer journey analyses: contact number, contact sequences, effective phases Unavaliable Avaliable Avaliable
On-site campaigns for internal search, product recommendations, banners, etc Unavaliable Avaliable Avaliable
Affiliate switch for controlling provisioning Unavaliable Unavaliable Avaliable
eCommerce      
Tops/Flops analysis Unavaliable Avaliable Avaliable
Analysis of abandoned shopping baskets Unavaliable Avaliable Avaliable
Product range analysis with product name, ID and four category levels with dynamic drilldown Unavaliable Avaliable Avaliable
Look-to-book and returns rate can be segmented according to the campaign origin Unavaliable Avaliable Avaliable
Shopping basket analysis according to campaign origin Unavaliable Avaliable Avaliable
eCommerce funnel: product seen, put in basket, deleted from basket, ordered, bought, cancelled (returned) Unavaliable Avaliable Avaliable
Order report with orders, accompanying products and campaign allocation Unavaliable Avaliable Avaliable
Features Basic Pro Enterprise
Usage per app screen Unavaliable Unavaliable Avaliable
Interactions based loosely on "Category", "Action" and "Label" Unavaliable Unavaliable Avaliable
Automatic recording of the usage time Unavaliable Unavaliable Avaliable
Visitor analyses (per year, month, week, weekday, day, hour) Unavaliable Unavaliable Avaliable
Technology analyses (device type, device, OS, OS version, manufacturer) Unavaliable Unavaliable Avaliable
Software Development Kit for iOS and Android Unavaliable Unavaliable Avaliable
Features Basic Pro Enterprise
Scrollmap      
Automatic recording of scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%) Unavaliable Avaliable Avaliable
Scroll behavior via heatmap projected directly onto web pages Unavaliable Avaliable Avaliable
Device switch for desktop, tablet and smartphone view Unavaliable Avaliable Avaliable
Scroll report      
Share of visitors and length of stay per scroll depth range Unavaliable Avaliable Avaliable
Segmentation and comparisons by campaign origin, device, visitor type and much more Unavaliable Base segments Base and extended segments
Multiple drill-downs through combination of segments (eg. first visitors via SEA with smartphone) Unavaliable Base segments Base and extended segments
Form analysis      
Form Event API for capturing visibility and interactions with forms Unavaliable Avaliable Avaliable
Analysis at form, section and field level (including field type) Unavaliable Avaliable Avaliable
Impressions, interaktions and errors per form field Unavaliable Avaliable Avaliable

etracker Optimiser

Pro

Targeted conversion optimisation with minimum IT effort

from €19 month*

icon-abtests
A/B testing &
personalisation
icon-smartmessaging
Smart messaging
icon-targeting
Targeting API
icon-remarketing
Remarketing
Premium services
Visual page editor
Targeted management according to geography, device and user profiles
Templates gallery for pop-ups, message bars and sliders
Free phone support
Data storage in Germany
Try for free

etracker Optimiser

Enterprise

Like Pro + realtime data for mail remarketing and content personalisation

On
request

icon-abtests
A/B testing &
personalisation
icon-smartmessaging
Smart messaging
icon-targeting
Targeting API
icon-remarketing
Remarketing
Premium services
Visual page editor
Targeted management according to geography, device and user profiles
Templates gallery for pop-ups, message bars and sliders
Free phone support
Data storage in Germany

* Prices in advance plus VAT / Minimum contract duration: 12 months

Core functions Pro Enterprise
A/B testing Avaliable Avaliable
Multivariate testing Unavaliable optional
Split URL testing Avaliable Avaliable
Smart messaging Avaliable Avaliable
Visual page editor Avaliable Avaliable
Popups, message bars and slider templates Avaliable Avaliable
Comprehensive targeting and segmentation possibilities with full access to etracker real-time visitor profiles Avaliable Avaliable
Free online, email and phone support Avaliable Avaliable
Privacy and security    
Worldwide high-performance code provision via Content Delivery Network (CDN) Avaliable Avaliable
Data protection compliant (Germany and EU) Avaliable Avaliable
Data storage in Germany Avaliable Avaliable
SSL encryption of account access Avaliable Avaliable
Configuration    
Simple implementation via master code Avaliable Avaliable
Step-by-step wizard for creating test and targeting projects Avaliable Avaliable
Page editing without IT and programming Avaliable Avaliable
Professional feature: injection of own Javascript and CSS blocks Avaliable Avaliable
Preview for desktop and other mobile devices Avaliable Avaliable
Browse mode for testing within login and checkout areas Avaliable Avaliable
Test autopilot with traffic optimization for fast results Avaliable Avaliable
Parallel playout of tests and smart messages Avaliable Avaliable
Playout only on certain pages (black and whitelisting individual URLs or wildcards) Avaliable Avaliable
Scheduling by date and time possible Avaliable Avaliable
Configuration and reporting also via REST-API for direct integration into CMS and shop systems (e.g. Coremedia) Unavaliable Avaliable
Playout visitor voice surveys via Smart Messaging Avaliable Avaliable
Analysis & reporting    
Automatic playout and interaction tracking Avaliable Avaliable
Customized target tracking Avaliable Avaliable
eCommerce tracking Avaliable Avaliable
Segmentation of test and targeting conversions Avaliable Avaliable
Analysis after several conversion points as well as turnover Avaliable Avaliable
Segmentation & personalization
Segmentation by geo-origin, referrer, visitor profile, buying behavior, visit history, session behavior and device type Avaliable Avaliable
Linking segments to rulesets Avaliable Avaliable
  Pro Enterprise
Smart messaging types Avaliable Avaliable
Popups Avaliable Avaliable
Slider Avaliable Avaliable
Message bar Avaliable Avaliable
Smart messaging triggers Avaliable Avaliable
Exit intent Avaliable Avaliable
Visitor greeter Avaliable Avaliable
Attention grabber Avaliable Avaliable
Always on Avaliable Avaliable
Scroll position Avaliable Avaliable
     
Templates for color and image background, inserting logo or image banner Avaliable Avaliable
Configuration of messaging elements such as headline, text, number of buttons, input fields Avaliable Avaliable
Targeted newsletter invitations with direct connection to MailChimp, Evalanche, CleverReach, Newsletter2Go, MailingWork, Emarsys, Teradata (eCircle), Optivo Avaliable Avaliable
Mobile and desktop/ tablet templates Avaliable Avaliable
Preview on your own websites Avaliable Avaliable
Simple adaptation of texts, images, links, colors, fonts etc. Avaliable Avaliable
Integration of own overlay messages (via iframe, graphics or own HTML and CSS) Avaliable Avaliable
  Pro Enterprise
Real-time Data Management Platform (DMP) Unavaliable Avaliable
RESTful service for individual personalization logics on websites Unavaliable Avaliable
Real-time transfer of visitor-related profile data in JSON format Unavaliable Avaliable
Many selectable visitor profile data available by default Unvaliable Avaliable
Geo Unvaliable Avaliable
Customer group Unvaliable Avaliable
Buyer type Unvaliable Avaliable
Device type Unvaliable Avaliable
Time since last order or last visit Unvaliable Avaliable
Area, page and product category favorites Unvaliable Avaliable
     
Use of targeting API data to supplement CRM data Unavaliable Avaliable
Targeting content interests with scoring techniques Unavaliable Avaliable
Pro Enterprise
Data feed to fully automatically contact visitors, after their visit, by personalized e-mail, with mailing optin Unavaliable Avaliable
Memorie support of abandoned shopping baskets, assistance with many product calls without shopping basket events, incentives for repeated viewing of selected items and many more. Unavaliable Avaliable
Continuous transfer of remarketing feed data as trigger (near-time every 30 minutes) Unavaliable Avaliable
Standard interfaces to many systems like Optivo, Teradata, Inxmail Unavaliable Avaliable