etracker 
etracker 
etracker
etrackerWeb Analytics
Basic visitor, technology, content and location reports
Visitor profile & interaction
explorer
explorer
eCommerce Reports
Customer Journey Reports
Basic
for smaller websites with organic traffic
Up to 1 million touchpoints/month*
from €19 month**
Pro
for smaller shops and websites who want to increase their marketing efficiency
Up to 1 million touchpoints/month*
from €49 month**
Enterprise
for larger shops and websites with data-driven marketing at the highest level
Up to 1 billion touchpoints/month*
On
request
* Touchpoints per month; a page view, an event or a forwarding click without any subsequent page view corresponds to a touchpoint
** Prices in advance plus VAT / Minimum contract duration: 12 months
| Features | Basic | Pro | Enterprise |
| 100% compliant with data protection laws – officially verified |  |
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| Data storage in Germany | |
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| Free online, email and phone support | |
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| Optional tracking or cookie opt-in | |
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| Revocation option via first party cookie | |
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| Exclusion from counting (for internal access) via cookie or IP block | |
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| SSL encryption of access to statistics | |
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| A tracking code for all products | |
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| Worldwide high-performance code provision via Content Delivery Network (CDN) | |
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| Number of sub-user accesses with roles and rights | 10 | 10 | unlimited |
| Multi-account usage |  |
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| Statistical data export (CSV, XML, Excel, PDF) | |
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| Export distribution via email | |
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| Interface in English and German | |
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| Responsive reporting interface for desktop and tablet | |
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| Interactive dashboard for desktop, tablet and smartphone | |
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| Cross-device tracking | |
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| KPI monitoring with email alert | |
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| Access to raw data | |
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| REST reporting interface | |
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| Unique reports | |
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| Free segment drill-down to up to 7 layers with some 70 dimensions | |
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| Segmentation of 100% of the data (no sampling) | |
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| Live visitor tracking in just a few seconds processing time | |
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| Near-time web analysis reporting (under one hour processing time) | |
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| Visitor recognition using first-party cookie, third-party cookie and technical fingerprint | |
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| Timeframe for saving aggregated web analysis data | unlimited | unlimited | unlimited |
| Timeframe for saving the raw data backup | 13 months | 13 months | 5 years |
| Configurable and interactive report graphics | |
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| Your own freely configurable reports (10) | |
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| Web service interface (REST) for dynamic export of aggregated reporting data | |
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| Structured raw data export for further processing in BI tools, among other things | |
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| Features | Basic | Pro | Enterprise |
| Onsite | |||
| Live visitor tracking and display of the last visitors | |
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| Setup assistant for conversion funnel or website target processes (without adjusting the code) | |
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| Traffic analysis by visits (sessions) and (unique) visitors | |
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| Engagement analysis | |||
| Time on page | |
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| Page views per visit | |
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| Entries | |
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| Exits | |
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| Bounce rate | |
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| Location analysis | |||
| By country | |
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| By browser language | |
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| By region | |
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| By city | |
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| Content analysis | |||
| Pages | |
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| Website areas | |
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| Events incl. automatic recording of selected clicks | |
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| Click paths and conversion paths (target steps) | |
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| Technological analysis | |||
| Device type (desktop, tablet, mobile, among other things) | |
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| Operating system and version | |
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| Manufacturer of mobile end devices | |
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| Browser and browser version | |
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| Timeframe comparison and drill-down | |||
| Year | |
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| Month | |
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| Calendar week | |
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| Weekday | |
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| Day (date) | |
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| Hour | |
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| Pre-configured reports with key traffic, engagement and target figures | |
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| Dynamic segmentation and analysis drill-down by flexibly combining report attributes, fold-out and sorting function | |
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| Multi-dimensional segmentation in up to seven levels | |
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| Configurable and interactive report graphics | |
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| Your own freely configurable reports (10) | |
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| Web service interface (REST) for dynamic export of aggregated reporting data | |
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| Structured raw data export for further processing in BI tools, among other things | |
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| Segmentation by visitor type | |||
| Customer vs. Non-customer | |
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| New visitor vs. Return visitor | |
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| User analytics | |||
| Live visitor ticker | |
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| Live visitor tracking and display of the last visitors | |
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| Visit history and clickpath of individual visitors | |
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| Adding data from CRM and other systems | |
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| Customer journey analytics | |||
| Attribution model switch | |
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| View-through conversion tracking | |
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| Shop analytics | |||
| Analysis of use of the watchlist | |
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| eCommerce funnel: product seen, put in basket, deleted from basket, placed on watchlist, ordered, bought, cancelled (returned) | |
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| Marketing | |||
| Automatic identification and classification of traffic according to search engines (SEO, SEA), Social Media, link/referrer, type-in | |
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| Automatic tagging of Google AdWords campaigns and import of Google AdWords data | |
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| Campaign generator | |
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| Campaign parameters for granular tracking by partner, channel, campaign, display, variant, positioning, target, keyword, etc. | |
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| Multidimensional segmentation according to up to six segments in an individual report | |
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| Cross-channel evaluation of all campaign properties | |
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| Campaign cost models CPC, CPL, CPS | |
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| Campaign analyses can be dynamically segmented according to landing pages, device type, geographical origin, shopping baskets, etc. | |
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| Multi-attribution comparison: first ad, last ad, uniform distribution, U distribution (bathtub) | |
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| Customer journey analyses: contact number, contact sequences, effective phases | |
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| On-site campaigns for internal search, product recommendations, banners, etc | |
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| Affiliate switch for controlling provisioning | |
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| eCommerce | |||
| Tops/Flops analysis | |
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| Analysis of abandoned shopping baskets | |
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| Product range analysis with product name, ID and four category levels with dynamic drilldown | |
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| Look-to-book and returns rate can be segmented according to the campaign origin | |
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| Shopping basket analysis according to campaign origin | |
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| eCommerce funnel: product seen, put in basket, deleted from basket, ordered, bought, cancelled (returned) | |
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| Order report with orders, accompanying products and campaign allocation | |
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| Features | Basic | Pro | Enterprise |
| Usage per app screen | |
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| Interactions based loosely on "Category", "Action" and "Label" | |
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| Automatic recording of the usage time | |
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| Visitor analyses (per year, month, week, weekday, day, hour) | |
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| Technology analyses (device type, device, OS, OS version, manufacturer) | |
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| Software Development Kit for iOS and Android | |
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| Features | Basic | Pro | Enterprise |
| Recording quota with timer and page selection | |
10,000 PI/month | 80,000 PI/month |
| Recording history | |
6 weeks | 8 weeks |
| Session recording & playback | |
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| Number of visitor films for ongoing recording | |
50 | 100 |
| Aggregated maps across all recorded page views | |
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| Motion map (mouse movements) | |
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| Attention map (perceived page areas) | |
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| Visibility map (scrolling behaviour) | |
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| Form analysis | |
5 forms | 10 forms |
| Processing duration and cancellations at form level | |
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| Funnel report: visitor to operator to sender | |
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| Report on send rate, cancel rate, refill rate | |
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| Matching visitor films for form and field interaction | |
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etracker Optimiser
Pro
Targeted conversion optimisation with minimum IT effort
from €19 month*
etracker Optimiser
Enterprise
Like Pro + realtime data for mail remarketing and content personalisation
On
request
* Prices in advance plus VAT / Minimum contract duration: 12 months
| Core functions | Pro | Enterprise |
| A/B testing | |
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| Multivariate testing |  |
optional |
| Split URL testing | |
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| Smart messaging | |
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| Visual page editor | |
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| Popups, message bars and slider templates | |
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| Comprehensive targeting and segmentation possibilities with full access to etracker real-time visitor profiles | |
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| Free online, email and phone support | |
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| Privacy and security | ||
| Worldwide high-performance code provision via Content Delivery Network (CDN) | |
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| Data protection compliant (Germany and EU) | |
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| Data storage in Germany | |
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| SSL encryption of account access | |
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| Configuration | ||
| Simple implementation via master code | |
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| Step-by-step wizard for creating test and targeting projects | |
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| Page editing without IT and programming | |
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| Professional feature: injection of own Javascript and CSS blocks | |
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| Preview for desktop and other mobile devices | |
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| Browse mode for testing within login and checkout areas | |
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| Test autopilot with traffic optimization for fast results | |
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| Parallel playout of tests and smart messages | |
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| Playout only on certain pages (black and whitelisting individual URLs or wildcards) | |
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| Scheduling by date and time possible | |
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| Configuration and reporting also via REST-API for direct integration into CMS and shop systems (e.g. Coremedia) | |
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| Playout visitor voice surveys via Smart Messaging | |
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| Analysis & reporting | ||
| Automatic playout and interaction tracking | |
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| Customized target tracking | |
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| eCommerce tracking | |
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| Segmentation of test and targeting conversions | |
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| Analysis after several conversion points as well as turnover | |
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| Segmentation & personalization | ||
| Segmentation by geo-origin, referrer, visitor profile, buying behavior, visit history, session behavior and device type | |
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| Linking segments to rulesets | |
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| Pro | Enterprise | |
| Smart messaging types | |
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| Popups | |
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| Slider | |
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| Message bar | |
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| Smart messaging triggers | |
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| Exit intent | |
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| Visitor greeter | |
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| Attention grabber | |
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| Always on | |
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| Scroll position | |
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| Templates for color and image background, inserting logo or image banner | |
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| Configuration of messaging elements such as headline, text, number of buttons, input fields | |
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| Targeted newsletter invitations with direct connection to MailChimp, Evalanche, CleverReach, Newsletter2Go, MailingWork, Emarsys, Teradata (eCircle), Optivo | |
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| Mobile and desktop/ tablet templates | |
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| Preview on your own websites | |
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| Simple adaptation of texts, images, links, colors, fonts etc. | |
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| Integration of own overlay messages (via iframe, graphics or own HTML and CSS) | |
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| Pro | Enterprise | |
| Real-time Data Management Platform (DMP) | |
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| RESTful service for individual personalization logics on websites | |
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| Real-time transfer of visitor-related profile data in JSON format | |
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| Many selectable visitor profile data available by default | |
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| Geo | |
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| Customer group | |
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| Buyer type | |
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| Device type | |
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| Time since last order or last visit | |
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| Area, page and product category favorites | |
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| Use of targeting API data to supplement CRM data | |
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| Targeting content interests with scoring techniques | |
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| Pro | Enterprise | |
| Data feed to fully automatically contact visitors, after their visit, by personalized e-mail, with mailing optin | |
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| Memorie support of abandoned shopping baskets, assistance with many product calls without shopping basket events, incentives for repeated viewing of selected items and many more. | |
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| Continuous transfer of remarketing feed data as trigger (near-time every 30 minutes) | |
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| Standard interfaces to many systems like Optivo, Teradata, Inxmail | |
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