Everything you need to know about Web Analysis
Tip of the Week: multiple domains
Tracking multiple domains In principle, each etracker account is assigned a unique tracking code via…
Tip of the Week: Conversion Tracking
Multiple ways to track conversions Defining website goals and measuring them is one of the…
Tip of the Week CW 05 (2022)
Understanding unique key figures The total number of visitors (also referred to as users or…
Tip of the Week CW 04 (2022)
Deep insights thanks to click path table The graphical representation of the click paths provides…
Tip of the Week CW 03 (2022)
Setting anchors at the end of campaign link parameters If a campaign link is not…
Google Analytics banned in the EU
On 22 December 2021, the Austrian data protection authority ruled: “In the opinion of the…
Tip of the Week CW 02 (2022)
Taking geo-analyses with a grain of salt Under Basic Reports → Location → Geo, reports…
The most important facts about the new “Guidlines for Telemedia Providers” of the German data protection supervisory authority of 20 December 2021
Shortly before Christmas, the supervisory authorities updated the “Orientierungshilfe für Anbieter:innen von Telemedien” (OH Telemedien…
Google and Facebook fined millions for aggravated cookie refusal
The French data protection authority CNIL fined Google 150 million euros and Facebook 60 million…