The Google Analytics alternative ‘Made in Germany’
Record all visits & conversions
No US data transfer
No Consent required
etracker Analytics: Web, App, Shop, UX & Marketing Analytics
for successful online marketing in compliance with all legal requirements
Trusted by many thousands of
companies of all sizes and from all sectors
for more than 20 years
Our decision in favour of etracker focused on the legal security of our customers and partner agencies. Our expert team of lawyers and data protection experts took an in-depth look at all providers on the market. The clear winner – etracker.
That’s why we switched to etracker. We are now GDPR-compliant without losing any data. The switch was surprisingly easy. The support is really excellent.
The most important facts about the Cookie and
Schrems II judgements
Maximum data power
legally compliant and independent of cookie consents
Total opt-in freedom
With the standard configuration of etracker you can completely do without cookie notifications, as long as no other unnecessary cookies are used.
Tracking despite cookie rejection
Due to privacy-by-design processing, you can track all sessions, interactions, and conversions even if cookies are rejected.
Cookie-based with consent
The cookie activation on consent option is compatible with all major Consent Management Platforms (CMPs) for maximum data quality and 100% privacy compliance.
Discover etracker Analytics
Always everything in focus
The interactive dashboard presents the most important information about the website and campaigns on desktop, tablet and smartphone.
Reports that are worth seeing
Thanks to the data visualization you can quickly recognize trends and react immediately.
Shop analysis at its best
Gain important insights into product performance, search and onsite teaser, up to the ordering process.
Go into the depths with UX analysis
Recognize directly projected on your web pages, how far and long visitors scroll and thus, which content is seen at all.
Integration and setup in a flash
This is the easiest way: download the plugin, install, configure, done!
Just the standard tag in the website header is enough for etracker to automatically capture the most important information.
Tag configuration without coding
Any type of event can be captured as clicks, funnel steps or conversions using CSS selectors and wizards.
Google & Microsoft Ads Upload
Google Ads and Microsoft Ads conversions are transferred automatically and are available directly in the ads account to control the campaigns.
etracker offers even more
for data-driven marketing
Customers become friends
Use web push to provide customers with up-to-date news and bring them back to your website.