In terms of cookie banners, there are now three options for using etracker Analytics:
- You do without a cookie banner and use etracker Analytics in cookie-less mode by default. Why this is 100% legally compliant in harmony with the requirements of the GDPR and the TTDSG is explained here.
- You use the new integrated etracker Consent Manager if no other services or cookies requiring consent are used.
- You connect etracker Analytics to an external Consent Management Platform (CMP) if you want to obtain consent for other cookies and/or services in addition to the consent for etracker cookies.
Options suitable for selection:
It’s that quick and easy with the etracker Consent Manager:
1. Select the mode in the Settings tab:
Cookie Opt-In: Consent for setting cookies (recommended)
or
Tracking Opt-In: For data collection and cookies (required in exceptional cases, if data enrichment or further processing in third-party systems should no longer make the legal basis of the overriding legitimate interest possible).
2. In the Content tab, enter your associated URLs and customize texts:
3. Call up the preview:
4. Select consent trigger:
Users must be able to revoke their consent afterwards just as easily as they consented (Art. 7 GDPR). This can be implemented via a link in the footer (consent link) or simply via a floating element that is played directly by etracker (consent icon).
5. Activate and save
Done!