With the help of conversion tracking, you can determine how many of your visitors have reached a website target. Conversion tracking is particularly important for controlling campaigns. To prevent ads from going nowhere and burning money senselessly, the decisive parameter is not the number of clicks, but the conversions generated by the number of clicks or, in the case of orders, the turnover generated by them.
In etracker Analytics, conversions are divided into orders (leads & sales) and target achievements. The latter are desired interactions without different (sales) values. Typical (non-monetary) targets are:
- Enquiry via contact form, email or telephone
- Registration of a customer account
- Newsletter subscription
- Brochure download
Setting up conversion tracking for (non-monetary) targets is particularly easy. Because this does not require any website programming. Website targets can be set up conveniently via the configurator in etracker Analytics without any intervention in the HTML or the tracking code.
As soon as the conversion actions are set up as website targets, they are available in almost all basic reports and can be automatically uploaded to Google Ads and Microsoft Ads.
Two important key figures for evaluating target achievement
Two important key figures are available in almost all reports for measuring and evaluating your conversion actions: Visits with target achievements (formerly target achievements) and All target achievements.
Visits with target achievements
Number of visits that led to at least one conversion action.
With this key figure, only one conversion per visit is counted, regardless of whether several different target processes or individual target processes were run through several times. In this way, it can be determined how many visits have led to at least one desired conversion action.
All target achievements
Every interaction that led to a conversion action.
With this key figure, all conversions per visit are counted, regardless of whether different target processes or individual target processes were run through several times. In this way, it can be determined how many conversion actions were carried out in total.
The mathematical sum of the individual “Visits with target achievements” per target process from the website target report does not have to correspond to the key figure “Visits with target achievements” in other basic reports!
This is due to the fact that several conversion actions can be carried out during one visit.