1. Home
  2. Integration & Setup
  3. Practice tips & guides
  4. Google Ads®

Google Ads®

With etracker Analytics Pro and Enterprise, Google Ads campaigns can be evaluated conveniently and in compliance with data protection regulations. In addition, Google Ads Conversion Tracking with etracker Analytics is consent-free in the cookie-less standard and thus records all conversions regardless of whether statistics cookies are accepted or rejected.

If conversion actions are already recorded with etracker Analytics – either as orders (leads), purchases (sales) or target achievements (specific clicks or page impressions via the target wizard) – the setup is just two steps:

  1. setup of Google Ads Campaign Tracking and
  2. setup of the Google Ads Conversion Upload

Go in your account to Marketing Reports → Sources → Google Ads Basic and click the magic wand:

Here you will be guided in detail through the complete setup process:

Articles