Our mission: To enable every marketer to easily implement demanding data exploration
and perform optimisation measures independently.

Olaf Brandt
Managing Director, etracker GmbH

Our Secret to Success


Personal Support

Our supporters, consultants and data analysts are always there for you.


Data protection and data sovereignty

Respond securely in compliance with EU-DSGVO with full control over your valuable data.


Customised to customer wishes

With our agile development, we support you when it comes to your individual requirements.


Simple integration
and operation

We make sure that data-driven management is fun and improves your success rates.

The satisfaction of our more than 110,000 customers is not just proof of the quality and reliability of our products and services, but also the motivation that drives us to new peaks of performance every day.

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  • Unicredit
  • TüV nord
  • Neue Dorint
  • Ritter Sport
  • Gerolsteiner
  • Bahlsen
  • Itzehoer Versicherung
And much more …

etracker is like no other provider when it comes to intuitively manageable solutions in the area of Web Analytics, A/B testing and personalisation.

Thanks to our sophisticated technology, numerous innovations, personal support and a balanced price-performance ratio, we count among the leading experts in Europe.

  • Foundation
  • Forst visitor counter
2000 – 2007
  • Clickpaths
  • In-page analyses
  • Affiliate gate
  • Google AdWords integration
  • Behaviour-relevant export of surveys
  • UX and form analyses
  • Customer journey tracking
  • A/B testing
  • Smart (overlay) messaging
  • Email remarketing
  • App analytics
  • Website personalisation
  • New interface
  • Multidimensional segmentation
  • Raw data export
  • Cross-device tracking
  • Multi-attribute assignment
  • Alert function
  • Interactive dashboard
  • Programmatic advertising
  • New On-Premise solution
  • Headline testing

etracker stands for security and decades of success


Company headquarters & data centre in Hamburg

  • Data storage in Germany
  • Over 500 agency partners
  • Tailored data lab & consulting services
  • Successfully active on the market for over 15 years
  • Verified by Hamburg data protection authorities
  • Free phone supportSupport