Introducing etracker - quality software from Hamburg, Germany
etracker GmbH was founded in 2000 by Christian Bennefeld and Oliver Krapp, and remains firmly in their ownership.
With more than 110,000 satisfied customers, etracker is a leading provider of professional web analytics and optimisation products and services. etracker is excellently positioned for the international market thanks to its well-developed technology, numerous innovations, personalised support and great value for money.
Conversion Optimisation Suite
etracker Conversion Optimisation Suite is etracker’s powerful solution, which combines four highly integrated product lines: Web analytics and optimisation with etracker Web Analytics, online market research with etracker Visitor Voice and individual visitor feedback for every page with etracker Page Feedback. In the field of user experience analytics, etracker presents Visitor Motion, an innovative solution that tracks users’ mouse movements to derive website optimisation actions and increase conversion rates.
Software “made in Germany” – the benefits of our German location
etracker develops and produces all of its optimisation solutions in-house. As a Hamburg-based software producer, etracker's situation as a German business characterises the company philosophy. The high quality of etracker's solutions is grounded in a love of innovation, extensive knowledge transfer and cooperation with strong partners in education and industry.
Strong on data protection
The etracker philosophy includes very high standards on handling of customer data correctly and in confidence. etracker has been certified what guarantees that its processing of data is compliant with European and German data privacy laws.
Data processing in Germany
The local advantage also applies to etracker’s handling of data: Unlike many other SaaS (Software as a Service) solutions, the data collected by etracker is stored only in Germany, and is therefore subject to the very strict German legislation.
Cooperation with universities
etracker's cooperation partners in higher education include the University of Lüneburg and FH Wedel - University of Applied Sciences. The sophisticated algorithms used in the tracking of click fraud are just one result of these cooperation programs. The link between theory and practice has allows etracker time and again to adapt its products to what its customers actually need, meeting requirements of the online market with innovative solutions.
