Campaign Control Basic
Multi-channel marketing-controlling
With Campaign Control Basic you can measure the success of any online marketing campaign in a single system. In this way you complete your marketing controlling and can also accomplish targeted budget allocations at the touch of a button.
Flexibility and speed
The special thing about etracker Campaign Control is its highest level data storage. Instead of a classic database, innovative technologies for saving raw data are deployed. This enables data processing at a speed which is normally only available when using very expensive systems. With the help of these technologies, an exact and holistic cross media analysis can be carried out to ensure successful campaigns of all advertising partners, advertising forms and materials.
only £49* a month
*£58.31 incl. 19% VATThe prices listed here are for a single
12-month licence.
Key features of Campaign Control Basic
Cross Channel Marketing Analyses
Discover which advertising medium each of your visitors had contact with. Campaign Control makes every advertising medium contact visible, whether it is a newsletter, display, search engine or social media.
Live Data Mining
Meaningful statistical reports. Thanks to innovative ad hoc pivoting* you mine your data treasures in real time. In this way you identify, at the touch of a button, the reasons for changes to and divergences from your performance indicators and can control your campaigns, targeted towards success.
Profitability analyses
The comparative ROI of all marketing campaigns – easily, quickly and on the basis of dynamic cost and attribution models. You will therefore distribute your budget to the marketing-mix in an optimal way, maximising your online success.
Innovative customer journey analyse
Thanks to comprehensive analyses of the customer journey, incorporating your users’ every marketing contact point), you receive an all-embracing view on the effectiveness correlations of your campaigns. This enables optimal use of interaction effects and leverage effects to maximise your success without increasing your marketing budget.
