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Web Controlling Suite – the all-round package for your online business

Comprehensive website optimisation. Integrated web, marketing, shop analysis. A/B testing and user experience analysis.

The Web Controlling Suite by etracker – More than just web analysis

Clear and intuitive user interface

Dynamic real-time analysis from all points of view

Detailed analysis of user experience

Comprehensive online-marketing controlling

Easy A/B testing for more interaction and conversion

100% compliant with data privacy requirements + guaranteed data storage in Germany

Our customer - RTL 2

"etracker's real time web statistics enable us to analyze the behavior of our visitors and respond to their current needs as required. The intuitive navigation and appealing data visualization are features that facilitate our web controlling and help us use the system effectively."

Sascha Knappe, Project Manager Online-Systeme

More about our customers

Ready for take-off – thanks to etracker plugins

We make it easy for you: With plugins for CMS and shop systems such as e.g. Magento, OXID, Shopware, xt:Commerce, Typo3, ePages, WordPress, Drupal, FirstSpirit or Demandware, you can integrate the etracker products in no time.

Use our interfaces and connections to third-party systems including e.g. Google AdWords ®, Marin Software, eCircle, optivo and Inxmail, and derive valuable results for your shop management.

More information about plugins

Clear and intuitive user interface

For our customers, we develop highly complex products that are nevertheless very easy to use in everyday business: they're easy to install, simple to operate – and the best part about them: they're easy to understand. Another reason our products are so popular among specialist users and decision-makers.

Dynamic real-time analysis from all points of view

We use the very latest big-data technologies to provide you with a flexible presentation of the analyses. You can display additional dimensions with just two clicks or change the point of view of your data via drag-and-drop – e.g. sorting your top keywords by landing page, selecting search engine or search item, analysing top products by category, brand or campaign, and much more.

Detailed analysis of user behaviour and user experience

How do your visitors experience your website? Why do they visit it, and why do they spend time on your website? With a detailed user experience analysis, scroll behaviour, clicks, touch interactions, form entries and mouse movements are all analysed and evaluated in detail. This not only helps you discover hurdles to conversion but also provides you with quick answers to fundamental questions in conversion optimisation.

Extensive Online-Marketing Controlling

How successful are your marketing campaigns? With a detailed marketing analysis you are able to analyse the effectiveness of your onsite and offsite campaigns within a single solution. Additionally, as an eCommerce operator you can see how your ads are taking effect in the different buying phases based on the AIDA model as well as analyse your product range in relation to your campaigns and your website layout.

Easy testing for more interaction and conversion

With Visual Editor you can avoid having to rely on programming language. Because no matter whether you'd like to edit pages, modify copy or images, design elements or remove them – it's all very easy with Visual Editor. If you'd like to test additional variations of a particular site, we recommend testing using JQuery and CSS along with split tests.

Integrated satisfaction analysis

Collect data about the satisfaction of your visitors in order to recognize new optimization potential. The information is collected with the help of intelligent market research in form of an onsite survey. Besides predefined questions you are able to formulate your own questions. Furthermore, a feedback button on your website allows your visitors to give you feedback as well as suggestions for improving individual subpages.

100% compliant with data privacy requirements + guaranteed information storage in Germany

We attach the highest priority to maintaining the security of sensitive customer data. With this in mind, we requested and successfully passed an audit by the Data Privacy Officer in Hamburg. There are also strict, in-house requirements in place to guide us. We guarantee our customers 100% information storage in Germany, and we offer a 100% data-privacy compliant service.

Plans & Pricing

You are interested in the etracker Web Controlling Suite? Here you'll find the various editions and prices for the Suite at a glance.

See plans & pricing

Analyse. Test. Optimise. With etracker Web-Controlling Suite.

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If you are interested in the Web Controlling Suite or have general questions about web analysis, then contact us. We will take time to respond to your inquiries and are pleased to assist you.

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