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etracker Academy – Welcome to the competence centre for web controlling

Werden Sie zum Web-Controlling Experten – mit der etracker Academy

Become an expert in digital web analysis and the contact person for etracker in your company. In the etracker Academy, persons in charge of marketing sales and web analysis learn how websites and online marketing campaigns can be analysed in detail and strategically optimised. The basis for this is the systematic application of tools from the areas of web analysis, online market research as well as user-experience and campaign analysis. The training programmes at the Academy lead to certification as a Certified etracker Professional and as a Certified etracker Expert. By acquiring a 'Certified etracker Partnership', certified employees from agencies profit from exclusive benefits.

Certified etracker Professional (CeP)

As a Certified etracker Professional you will use the analysis tools not only for statistical evaluation, but for strategic implementation as well.

Training-Content:

  • Web Analytics - introduction and basic principles
  • Confident use of etracker products (Web Analytics, Visitor Motion, Visitor Voice, Page Feedback)
  • Defining successful segments
  • Reporting and charts
  • Introduction to campaign management

The certification programme consists of online seminars and a two-day on-site class incl. examination in Hamburg. The certificate is valid for two years.

The next dates for the Certified etracker Professional certification programme

Enhance your knowledge of web controlling and earn a certification from our competent trainers. By registering for one of our certification programmes you will take the first step, for yourself and your company, towards more web controlling competence.

CeP-01D14

06.02.2014 - 21.02.2014

Online-Sessions á 2h

1. Online-Session

06.02.2014

2. Online-Session

07.02.2014

3. Online-Session

12.02.2014

4. Online-Session

14.02.2014

Classroom event in Hamburg

Th., 20.02. + Fr., 21.02.2014   

CeP-02D14

27.03.2014 - 11.04.2014

Online-Sessions á 2h

1. Online-Session

27.03.2014

2. Online-Session

28.03.2014

3. Online-Session

03.04.2014

4. Online-Session

04.04.2014

Classroom event in Hamburg

Th., 10.04. + Fr., 11.04.2014   

Take advantage of our early bird discount, from now until 03/01/2014 (for CeP-01D14) or until 21/02/2014 (for CeP-02D14). Request a non-binding offer for certification as a Certified etracker Professional today.

Certified etracker Expert (CeE)

As a Certified etracker Expert you possess in-depth knowledge of the application, guide web site success using multichannel marketing controlling and derive recommendations for action based on targeted analysis. Participation is limited to holders of the certification as Certified etracker Professional.

Inhalte

  • Web controlling based on company objectives
  • Acquiring business-relevant data
  • Professionally controlling individual objectives
  • Connecting key performance indicators to business objectives
  • Structured planning and introduction of Web Analytics in the company
  • Multi-channel marketing controlling using the etracker product Campaign Control
  • Verification and conceptual design of etracker product implementation

The certification programme consists of online seminars and a two-day on-site class incl. examination in Hamburg. The certificate is valid for two years.

The next dates for the Certified etracker Expert certification programme

Participate in our Certified etracker Expert certification programme and use your personal chance to advance in your career and successfully apply the expertise you have gained in your company.

CeE-01D14

08.05.2014 - 23.05.2014

Online-Sessions á 2h

1. Online-Session

08.05.2014

2. Online-Session

09.05.2014

3. Online-Session

15.05.2014

4. Online-Session

16.05.2014

Classroom event in Hamburg

Th., 22.05. + Fr., 23.05.2014

Take advantage of our early-bird discount, from now until 04/04/2014. Request a non-binding offer for certification as a Certified etracker Expert today.

Do you have any questions?

If you have questions about our certification programmes in the etracker Academy. Our consultants are available to you at +49 40 55 56 59 50 . Contact us – we'll be glad to help. We look forward to hearing from you.

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