Navigation ausklappen Logo etracker

etracker Academy – Welcome to the competence centre for web controlling

Become an expert in digital web analysis - etracker Academy

Become an expert in digital web analysis and the contact person for etracker in your company. In the etracker Academy, persons in charge of marketing sales and web analysis learn how websites and online marketing campaigns can be analysed in detail and strategically optimised. The basis for this is the systematic application of tools from the areas of web analysis, online market research as well as user-experience and campaign analysis. The training programmes at the Academy lead to certification as a Certified etracker Professional and as a Certified etracker Expert. By acquiring a 'Certified etracker Partnership', certified employees from agencies profit from exclusive benefits.

Certified etracker Professional (CeP)

As a Certified etracker Professional you will use the analysis tools not only for statistical evaluation, but for strategic implementation as well.

Training-Content:

  • Web Analytics - introduction and basic principles
  • Confident use of etracker products (Web Analytics, Visitor Motion, Visitor Voice, Page Feedback)
  • Defining successful segments
  • Reporting and charts
  • Introduction to campaign management

The certification programme consists of online seminars and a two-day on-site class incl. examination in Hamburg. The certificate is valid for two years.

Certified etracker Expert (CeE)

As a Certified etracker Expert you possess in-depth knowledge of the application, guide web site success using multichannel marketing controlling and derive recommendations for action based on targeted analysis. Participation is limited to holders of the certification as Certified etracker Professional.

Inhalte

  • Web controlling based on company objectives
  • Acquiring business-relevant data
  • Professionally controlling individual objectives
  • Connecting key performance indicators to business objectives
  • Structured planning and introduction of Web Analytics in the company
  • Multi-channel marketing controlling using the etracker product Campaign Control
  • Verification and conceptual design of etracker product implementation

The certification programme consists of online seminars and a two-day on-site class incl. examination in Hamburg. The certificate is valid for two years.

Do you have any questions?

If you have questions about our certification programmes in the etracker Academy. Our consultants are available to you at +49 40 55 56 59 50 . Contact us – we'll be glad to help. We look forward to hearing from you.

Contact now