TOP NEWS: Increase B2B sales with GDPR-compliant company identification

The Google Analytics alternative ‘Made in Germany’

Record all visits & conversions
No US data transfer
No Consent required

etracker Analytics: Web, App, Shop, UX & Marketing Analytics
for successful online marketing in compliance with all legal requirements

trusted privacy - EU data protection - ePrivacyseal

Trusted by many thousands of
companies of all sizes and from all sectors
for more than 20 years


Maximum data power
legally compliant and independent of cookie consents

Total opt-in freedom

With the standard configuration of etracker you can completely do without cookie notifications, as long as no other unnecessary cookies are used.

Tracking despite cookie rejection

Due to privacy-by-design processing, you can track all sessions, interactions, and conversions even if cookies are rejected.

Cookie-based with consent

The cookie activation on consent option is compatible with all major Consent Management Platforms (CMPs) for maximum data quality and 100% privacy compliance.


Discover etracker Analytics

Always everything in focus

The interactive dashboard presents the most important information about the website and campaigns on desktop, tablet and smartphone.

Reports that are worth seeing

Thanks to the data visualization you can quickly recognize trends and react immediately.

Shop analysis at its best

Gain important insights into product performance, search and onsite teaser, up to the ordering process.

Go into the depths with UX analysis

Recognize directly projected on your web pages, how far and long visitors scroll and thus, which content is seen at all.


Integration and setup in a flash

Per Plugin

This is the easiest way: download the plugin, install, configure, done!

Auto tracking

Just the standard tag in the website header is enough for etracker to automatically capture the most important information.

Tag configuration without coding

Any type of event can be captured as clicks, funnel steps or conversions using CSS selectors and wizards.

Google & Microsoft Ads Upload

Google Ads and Microsoft Ads conversions are transferred automatically and are available directly in the ads account to control the campaigns.


etracker offers even more
for data-driven marketing

Customers become friends

Use web push to provide customers with up-to-date news and bring them back to your website.


Das zeichnet uns aus

Successful for 20 years

Made & stored in Germany

100% data protection & data sovereignty

+10.000 Accounts

+500 Agency Partner

~50 employees

State-of-the-art SaaS BI technology

First class support & consulting

Easy to use


Ressources that suites you

Scroll to Top