Why is etracker more accurate than analyses of log files?
etracker Web Analytics uses pixel technology. This technology is far more accurate and informative than conventional logfile analyses, since an invisible tracking pixel is loaded with every page impression. The tracking pixel tracks and records every visitor, along with their precise click paths. etracker Web Analytics provides real-time access to all of the relevant statistical data concerning visitor behavior. It supplies a range of information that traditional, asynchronous analysis of web server log cannot deliver.
What is the difference between etracker and free analytics tools?
A comparison of the etracker business model with the models of free providers highlights the initial differences. While etracker, as a provider of commercial solutions, uses the license fees paid by customers to finance the operation and further development of its software, organisations that provide free tools usually use the data they collect to make a profit. These providers are only able to offer their tools without charging any license fees because they exploit sensitive customer data for their own purposes, or sell it to third parties. In contrast, the data collected with etracker is your sole property, and is not used for internal purposes or distributed to third parties.
How quickly can analytical data be accessed in online accounts?
etracker provides virtually all relevant statistical data about visitor behavior in real-time, which means that visitor clicks are usually processed within a few seconds. This lets you track visitors and their click paths as they are visiting your website. We call this popular function “live tracking”.
What are the differences between the various etracker product editions?
etracker solutions are available in various editions for a monthly license fee or as free versions. By offering these tailored and cost-effective editions, etracker is able to address the entire spectrum of applications. These range from private website owners and small and medium-sized enterprises, to corporations that want to expand their Internet sales channel strategically. Accordingly, the editions differ in terms of their license fees, features, and the number of page impressions (PIs) they include. Of course, you can switch between editions at the click of a button, without losing any data. If your analysis requirements increase, etracker can grow right along with them.
What is etracker Web Analytics?
etracker Web Analytics is a multi-award winning web analytics and optimisation solution that performs quantitative, real-time analysis of visitor behavior. The etracker Web Analytics editions provide an extensive set of key indicators that let users identify the impact, range, and reach of their websites with one single click, in real time. With accurate information and analyses of visits, page impressions, click paths, viewing times, referring search engines and search terms, plus precise geographical location and data on visitors’ technical environments, etracker Web Analytics also offers informative and conclusive economic analyses of the customer’s website. Website owners therefore have access to comprehensive campaign management information for all forms of advertising, ranging from affiliate marketing and banner ads to newsletter campaigns, keyword advertising, and innovative types of advertising, such as mobile or rich media formats. Break-off and termination rates, conversion rates, costs, and sales can be analysed and compared in a matter of seconds. Try out etracker Web Analytics for a free 21-day, no-obligation trial period.
What is etracker Visitor Voice?
Visitor satisfaction is the most important factor in the success of your activities online. Visitor Voice from etracker lets you analyse your visitors’ satisfaction with your website. So you can then implement specific measures to improve the situation. By conducting proactive surveys on a random basis at the end of visits to your website, etracker Visitor Voice is able to supply a differentiated assessment of visitor satisfaction with various aspects of the site. The analyses produced by Visitor Voice provide information about visitors’ satisfaction with site navigation mechanisms, as well about how complete and comprehensible your visitors find your content. At the same time, this market research tool offers vital insights into your visitors’ needs, goal achievement, loyalty and sociodemographic data. Then it recommends specific measures to optimise your website. etracker Visitor Voice can be set up and customised to meet your requirements in just a few minutes. Try out etracker Visitor Voice for a free 21-day, no-obligation trial period.
What are etracker Benchgroups?
etracker Benchgroups is a powerful and efficient benchmarking tool that enables an anonymised comparison of your website’s performance with the key strategic web indicators of other relevant websites in your sector or industry. Website owners can therefore compare industry-specific averages for virtually any key indicator – such as shopping cart size, costs, or sales – with their own key indicators. So they can identify deficiencies and potential areas for improvement and gain a decisive competitive advantage.
How does etracker work?
etracker uses pixel technology, which loads an invisible tracking pixel with each page impression. This enables the system to track and record all relevant statistical data about visitor behavior and to make this information available in real-time.
How can etracker be integrated / what needs to be installed?
The etracker application is installed and hosted either in etracker’s own data centre or, if an in-house solution is used, on a plug & play-compatible server in your company. You do not have to install or maintain any software. In order for etracker to work on your website, you simply need to include an HTML code snippet into your web pages.
How long does it take to integrate etracker?
It only takes a few minutes to include the etracker HTML codes in your site. Once ready, the real-time analysis can starts immediately, and you can start working with etracker. If you have any questions about the technical implementation, please do not hesitate to contact the free etracker support helpdesk.
Is etracker’s support service free of charge?
The etracker support helpdesk is free of charge and open from 9.00am to 6.00pm (CET) on Monday to Thursday, and from 9.00am to 5.00pm (CET) on Friday. You can contact the helpdesk by calling +49 (0) 40 55 56 59 77 or by sending an e-mail to: support(please remove)@etracker(please remove).com. Your etracker account also features a context-sensitive online help function for each menu item.
Just how easy is it to use etracker?
You can use etracker intuitively. No previous knowledge or experience is required. The system is primarily geared towards users from the online marketing sector and staff who are responsible for websites. You do not have to be a data analyst or follow time-consuming training programs in order to use the full potential of etracker. If you have any questions about using the application, please contact our free online support helpdesk, or consult the comprehensive online help system at any time.
Can I operate and host etracker in my company’s own data centre?
Yes, larger companies that have their own data centre, or want to maintain their own infrastructure for other reasons, can operate and host their etracker solution in-house. But even if you opt for in-house operation and hosting, you will still have access to the same convenience and support that come with the SaaS products. etracker’s own employees will undertake any necessary maintenance work, and will also replace hardware on customer-operated systems.
We are just a small company and only run a small website. Will etracker still benefit us?
Web analytics and optimisation pays off for any website owner. We have more than 65,000 satisfied etracker customers, many of whom run small and medium-sized Internet sites. Web analytics and optimisation is not a question of size. It is vital for anybody who wants to expand their Internet sales channel on a systematic basis. Just try out etracker for a free 21-day trial period. After the trial period is over, you can opt to subscribe to the service at license fees starting from just €9.90 a month (plus VAT), depending on the product edition.
In what languages are the etracker products available?
At present, the etracker products are available in German, English, Spanish, and French.
Can I use etracker in conjunction with a content management system (CMS)/e-shop system?
In principle, etracker can be integrated into any system that lets you edit the HTML source code so that the etracker tracking snippet can be integrated. Virtually all systems on the market will let you edit and modify the HTML source code. In addition, etracker is also already integrated into a wide range of standard systems, or can be activated in those systems by plug-ins. For example, integration by a default setting or via a plug-in is supported by the following systems: Typo3, Reddot, epages, Oxid eShop, Drupal, e-spirit, etc.
What are website overlays (Click heatmap and Link clickmap)?
Website overlays let you analyze how frequently users click on all the links on your website. The data is displayed visually on your website. The Click heatmap uses colors to indicate click frequency, while the Link clickmap shows the relative frequency in numbers.
For website overlays, you can choose between a Click heatmap and a Live click heatmap. A Click heatmap shows data for a specified time frame. A Live click Heatmap shows data for the last 30 minutes, so that you can follow user click activity in real time. The Live click heatmap is especially useful for websites whose content is modified often and rapidly.
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