Innovative technology
Pixel technology
etracker's Web Analytics solution is based on pixel technology. By loading an invisible 'counter pixel' with every page impression, etracker Web Analytics is much more precise and accurate than conventional log file analyses. etracker Web Analytics provides all the relevant statistical data about visitor behavior in real time. Traditional webserver logfile analyses cannot deliver such data, even retrospectively. etracker Web Analytics provides a clear display of all the results, with visualisation functions such as the Link Clickmap and Click Heatmap. Both of these functions are overlaid onto the website like a transparent film, providing a visual display of visitor behavior.
etracker’s services are based on top quality customer service, very high availability and scalable server concepts. In order to provide all web analytics and optimisation information in real-time, etracker GmbH operates its own 24/7 computer network, guaranteeing professional service levels. Topologically, etracker's data centers in Hamburg are connected to the backbones of the biggest network operators, so the company can offer excellent bandwidth.
etracker not only guarantees comprehensive web analytics and optimisation, but also optimum data processing, by integrating performance data and results into internal customer databases and CRM systems. In addition to data exports in standard formats such as CSV and MS Excel, open standards such as web services are used to allow all of the data to be accessed directly in real time.
